NTT Data Adds Industry Veteran as President of Launch by NTT Data

Tammy Soares brings over 25 years of experience to her new post and a career journey fueled by her fascination with technology's innate ability to make the impossible possible, NTT Data said.

Longtime tech industry innovator Tammy Soares has joined NTT Data as president of Launch by NTT Data, succeeding Mark Orttung.

NTT Data, whose U.S. headquarters is in Plano, said that Soares will focus on accelerating the growth of the Launch team’s digital product business.

“Tammy’s combination of startup, professional services and corporate experience is an extraordinary match for Launch by NTT DATA,” Aaron Millstone, president of Digital Transformation Services, NTT DATA Services, said in a statement. “Her design-led approach puts humans at the heart of innovation and she’s laser-focused on helping clients develop products that resonate with their customers, creating significant business growth and tangible results. Tammy has the vision, experience and talent to lead the team to achieve our aspirations for this business and our clients.”

Soares brings over 25 years of experience to her new post and a career journey fueled by her fascination with technology’s innate ability to make the impossible possible, NTT Data said.

Joining NTT DATA from Soul Machines

Soares comes to NTT DATA from Soul Machines, a customer experience startup that is pioneering autonomously animated Digital People, where she served as the chief revenue officer.

Previously, she held key positions at Accenture, where she first served as the president of Accenture Song West, a division dedicated to creating extraordinary experiences. Then, she assumed the role of Head of Innovation within Accenture’s West market unit, where she led programs designed to ignite transformative thinking.

As president and CEO of Rosetta Marketing, a Publicis agency, Soares led a successful turnaround by integrating and revitalizing the team and creating a sharp focus on customer engagement.

NTT Data said that Soares is recognized as an inspiring leader dedicated to building talent and quality products alike.

In 2016, she was honored among Ad Age’s Women to Watch, which recognizes women who have left an indelible mark on the worlds of media, marketing and advertising. She was further recognized with a Silver Cannes Lion award for her work with Samsung, in addition to multiple W³ Awards.

Launch by NTT DATA was created to combine acquisitions and legacy capabilities in order to bring greater business value to clients through exceptional product design, the company said. It is the result of the company’s strategy to expand design and engineering capabilities, providing a comprehensive suite of digital experience solutions for clients.

NTT DATA is a $30 billion global innovator of IT and business services.

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