Launched: Gestalt Tech Ignites ‘AWS Moment’ in Financial Data Warehousing for Lenders

"Built by lenders for lenders," Gestalt Tech's industry veterans aim to give lenders an "out of the box" data solution built to deliver decision-ready information and insights.

Gestalt Tech wants lenders to get more out of their data.

Founded in March 2023, the North Texas startup is driven by an executive team with extensive experience honed in lending and fintech. Based in Flower Mound, its pioneering data warehouse solution aims to set a new standard in data management, the company said—one that empowers lenders, including startups and community banks, to gain a competitive edge.

“Lenders spend too much of their time and resources wrangling data from all their different systems, when they should be making decisions from clean data and servicing customers,” said Gestalt Tech Co-Founder Stephanie Hanson.

“Gestalt changes all that,” she added.

Built by lenders for lenders

As CEO, Hanson is leading the charge at the startup. Before her pivotal role at Gestalt, she was president at Irving-based Tricolor Financial and founded Westlake-based defi SOLUTIONS, a successful auto lending software company that created a loan origination system that can meet requirements for all size of auto lenders. Under her leadership, defi SOLUTIONS grew to include 100 team members, served 100 clients, and achieved a valuation of over $100 million before merging with a competitor in 2019.

Earlier in her career, Hanson sharpened her skills in finance and technology at notable firms such as AmeriCredit, Sixth Gear, and Think Finance.

Known for her talent for transforming chaos into organized, streamlined systems, Hanson was drawn to the data warehouse solution proposed by her partners, Ensemblex venture studio’s Director Chloe Zhu and Principal Shawn Budde.

Alongside Hanson, Zhu, and Budde, the leadership team includes CTO/CPO Justin McClintick. The company said that their collective expertise and industry experience is a strong foundation for the success of Gestalt Tech.

“Gestalt is an out-of-the-box data warehouse for lenders”

Gestalt Tech’s solution offers lenders a data warehouse that delivers decision-ready data, surfaces key insights automatically, and enables them to concentrate on their core business areas. “Now we can do it for them in as few as 30 days and at a 300% better value,” Hanson added.

Ensemblex’s Shawn Budde likens Gestalt Tech’s debut to the “AWS moment” in financial data warehousing. “As Gestalt frees lenders from wrangling messy data, lenders and their partners can move faster and with more confidence,” he said.

The name “Gestalt Tech” carries with it a profound significance that reflects the company’s core mission. Deriving from the German term “gestalt”—which means a unified whole that’s perceived as more than the sum of its parts—the company embodies this principle in its approach to data warehousing.

As CEO Hanson has said: “I live to organize chaos.” 

Consolidating data sources into a single, holistic warehouse

By consolidating disparate data sources into a single, holistic warehouse, Gestalt Tech says it creates an environment where the sum of information is not just a collection of individual data points, but a comprehensive, interconnected dataset.

The startup brings to the table an intuitive, standardized data warehouse architecture, designed to become smarter and more personalized the more its used. Its modern solution aims to make it possible for fintechs and community lenders to enjoy all the benefits of a modern data warehouse without waiting or settling,.

In alliance with Ensemblex, a venture studio known for helping lending fintechs and SaaS companies scale faster with less capital, Gestalt Tech’s offering features an intuitive and standardized architecture. This makes it not only user-friendly but also progressively smarter with each use, the company says.

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