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fan engagement
SeekAR app screens show, from left, an augmented-reality collectible viewed through a phone camera, a map of collectible locations across Dallas-Fort Worth, a sample "Countdown to the Cup" quest, and a rewards "vault" offering discounts from participating businesses. [Source: SeekAR; composite image by DI Studio]
Frisco-Built SeekAR Turns North Texas Into a World Cup Scavenger Hunt
by Quincy Preston | Jun 18, 2026
Built by venture studio Nexrage Studios, the free app turns Dallas-Fort Worth into a Pokémon Go-style hunt, sending fans to local restaurants, shops, and attractions to collect virtual rewards. The region-wide experience is a collaboration with the North Texas FIFA World Cup Organizing Committee, says SeekAR advisor Dan Sinawat.
by Lance Murray |
Dec 20, 2024
James Jones, formerly CFO of C360—acquired by entertainment leader Cosm last year—has taken on the role of CFO at Providential Media. The sports media group was formed earlier this year through the merger of two North Texas startups, Snipitz Global and rikodi, targeting innovation in fan engagement and data intelligence.
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by Quincy Preston and Lance Murray |
Jul 17, 2024
Snipitz is an interactive video player for live and video-on-demand streaming; rikodi is a user-generated content experience that leverages the power of memories to turn global fans into content creators. The road to their combination as one company began last year with an "introduction lunch" between the two founders.
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by Alex Edwards |
Jul 23, 2020
nVenue hopes to marry tech and sports in a way that enhances the game-watching experience. The Dallas-based startup has set out to open a new market of virtual fan-engagement.
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