Forward Vision, a Plano-based, women-owned full-service B2B marketing communications agency, has been acquired by Jaymie Scotto & Associates, a provider of brand strategy, public relations, digital marketing and event planning services for global data centers, real estate companies and network operators.
Forward Vision specializes in technology and network infrastructure companies with a global outlook.
“It’s an exciting time for our companies to come together and become the definitive choice for marcomm strategy, including brand positioning, thought leadership and lead nurturing, in our network infrastructure industry,” Kelly Stark, former principal at Forward Vision Marketing and now EVP of account management at JSA, said in a statement. “With the rising needs of bandwidth capacity for AI, IoT and additional new applications across our industry’s 5G plus networks, now is the time to tell our industry’s story, build stronger collaborations and shape the way the world communicates.”
Las Vegas-based JSA said the acquisition is complementary to both agencies’ tech and telecom clients. No financial details were released.
JSA said that the addition of the Forward Vision team, including its top executives, creatives, and digital, social and PR professionals, will allow for the same “seamless dedication to customer service” that Forward Vision customers have come to depend upon.
Also, those accounts now have access to additional tools, global reach and immediate brand exposure across JSA’s established educational channels that it has been fostering over the past 19 years, the firm said. Those channels include its Amazon best-selling book series Greener Data, its industry blog, newsletters, podcasts, virtual executive roundtables broadcasting every six weeks, and JSA TV, which broadcasts live from key industry events around the world and now has more than 175,000 subscribers and over 1 million views on its YouTube channel.
Adding expertise and client base
JSA said its clients and partners also now can access an added layer of industry expertise and client focus, particularly in wireless infrastructure and network technology. With the addition of 13 industry brands, JSA said the acquisition further boosts its roster of clients driving digital transformation and network infrastructure, security and sustainability, including telecom, data centers, IoT, energy companies and green tech.
The combined entity’s reach now includes more than 65 team members spanning multiple continents and time zones for a global network of client and partner influence.
“We’ve had the pleasure of working with the Forward Vision team on digital marketing and PR services over the past three years. Through that partnership, it has become clear how well aligned our companies are, especially in terms of our commitment to our core values, customer success, industry focus and greener data best practices,” JSA Founder and CEO Jaymie Scotto Cutaia said in a statement. “Our core values inform every decision we make, including the one to bring Forward Vision into the JSA family. Together, we offer unparalleled brand positioning, PR, digital marketing and event management for our digital infrastructure industry.”
Dyanne Williamson, former principal at Forward Vision and now EVP of account management at JSA, said the acquisition is an exciting opportunity.
“With our newly combined JSA, we have even more talent, tools and global reach at our fingertips to get that industry message heard,” Williams said. “This is not just an exciting time here at JSA, but also for our combined clients, for our innovative industry and with our Greener Data movement, for our industry’s united goal for a more sustainable planet.”
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