North Texas’ CINELIVE Debuts New 4K HDR Cinematic Broadcast Truck

CINELIVE's new outside broadcast truck uses Sony's latest production tech and is optimized for live entertainment and corporate events. It offers an option to achieve a "comprehensive cinematic style" to add an extra dimension to live event coverage.

Rowlett-based CINELIVE has debuted a new 53-foot cinematic trailer that incorporates Sony’s latest production technologies, the company announced.

CINELIVE said its new outside broadcast (OB) truck is optimized for live entertainment and corporate events. The mobile unit supports IMAG and streaming and will be used for large live productions, offering an option to achieve a “comprehensive cinematic style” while offering a user experience familiar to the broadcast community.

“As the broadcast landscape shifts, we’re seeing an overwhelming customer desire to produce live events employing a cinematic look,” CINELIVE President Zack Pittman said in a statement. “While the disparate technologies to achieve shallow depth of field exist, CINELIVE is leading the charge in providing an all-encompassing OB solution, which is powered by Sony’s reliable cinematic lineup.”

“With expertise in broadcast production and cinematic expression, Sony’s comprehensive breadth of technology and know-how was uniquely suited to support this initiative as the leading manufacturer in enabling real-time production techniques,” Pittman added.

Tech that offers real-time cinematic style

The CINELIVE truck will feature Sony’s latest production technologies, highlighted by solutions that support shallow depth of field, including:

  • 8 x HDC-F5500 wired for 16 cameras; Super 35mm system cameras and related accessories, including a 4K ISO record license, which will be used for cinematic event capture.
  • 4 x FR7: full frame pan-tilt-zoom cameras with an interchangeable SELC1635G wide-angle lens, stationed in the truck with SMPTE fiber bases.
  • 8 x FWD-55A95L: 55-inch 4K (3,840 x 2,160 pixels) professional BBRAVIA® displays, which will be used for the truck’s multi-view monitor wall.
  • 3 x BVM-HX310: 31-inch 4K HDR reference monitors for the truck’s colorists who can live grade with Look Up Tables (LUTs), in real-time.
  • 12 x PVM-X series: 32-inch, 24-inch, and 18-inch 4K HDR TRIMASTER monitors that serve as the truck’s back bench confidence monitors.

“We’re proud that the CINELIVE truck has chosen Sony’s technologies to offer corporate and entertainment clients a one-of-a-kind experience that will empower a new dimension of expression and creativity,” Kento Sayama, deputy VP of Imaging Solutions at Sony Electronics, said in a statement. “Featuring cinematic 4K HDR cameras, and a full complement of monitors and displays, customers can enhance their live productions to incorporate the latest trends and industry requests and incorporate an immersive, cinematic feel, while enjoying the familiarity and dependability of the Sony ecosystem.”

Sony Electronics’ technologies will be on display April 14-17 at the National Associations of Broadcasters Show (NAB) in Las Vegas, and the CINELIVE truck will be present in booth C8539.

CINELIVE is a subsidiary of Rowlett-based Pittman Media Group.

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