New Goodwill Dallas VPs To Implement Sustainable Strategies While Improving Store Operations

The newest members of the Goodwill Dallas leadership team are Joel Ibañez, who'll specialize in improving store operations, collections, and workplace culture, and Lance Anderson, who'll focus on elevating post retail experience, logistics, centralizing processing of goods, and real estate matters.

Goodwill Industries of Dallas has brought two new vice presidents aboard in its donated goods retail division as the organization celebrates 100 years of operation. Both will work to implement sustainable strategies within the organization.

The newest members of the Goodwill Dallas leadership team are Joel Ibañez, who will specialize in improving store operations, collections, and workplace culture, and Lance Anderson, who will focus on elevating post retail experience, logistics, centralizing processing of goods, and real estate matters.

“With 18 stores in the area, our donated goods retail division is what most people think of when they think of Goodwill Dallas, so we’re thrilled to bring Joel and Lance onboard to not only grow our local retail footprint, but also to make sure we are the leaders in sustainability and innovation in our sector,” Goodwill Dallas CEO and President Tim Heis said in a statement. “Ensuring we do retail right is a priority because our stores provide stable jobs to people with barriers to employment and our retail profits become the life stream for the other side of our organization—our workforce development program.”

Aiming to increase jobs, revenue, and number of stores

Joel Ibañez

Goodwill Dallas said that Ibañez and Anderson will play crucial roles in helping it achieve 10-year retail targets, aiming to quadruple the number of jobs it helps individuals with barriers earn each year, triple its donated goods retail revenue to $60 million, and double the number of Dallas area stores.

Ibañez comes to Goodwill Dallas with more than 16 years of experience advancing operational efficiencies, team unification, and overall organizational success. He was responsible for delivering the first Goodwill store in Central Florida that produced $500,000 month and for working collaboratively with the regional team to deliver the first $9 million month in the history of GICF. He was credited for his leadership in setting actionable performance objectives, budget management, and a healthy workplace culture, Goodwill said.

“One of my biggest goals is to nurture a healthy workplace culture at Goodwill Dallas that balances positivity and productivity,” Ibañez said in a statement. “I believe that’s the recipe for success for any social enterprise. I count myself lucky to come to work every day and be tasked with evaluating how I can help make Goodwill Dallas a retail destination for customers and employees alike.”

Reducing waste and changing lives

Lance Anderson

Goodwill Dallas said that Anderson will serve as Ibañez’s counterpart, implementing an effective pricing strategy and LEAN production process, which emphasizes elimination of waste while maintaining quality in product development.

Anderson’s expertise will help Goodwill Dallas continue its commitment to sustainability, which diverted 31 million pounds of material and 1.6 million pounds of electronics away from landfills in 2021, the organization said. Anderson holds a TRUE zero waste certification.

Previously, Anderson was regional director of operations at Goodwill Industries of Central Florida and was responsible for leading more than 400 team members over eight retail locations and six donation centers.

Through his use of the LEAN production processes, Anderson doubled sales over two years while at the same time increasing hourly wages by 61%, Goodwill Dallas said.

“I’ve always felt strongly connected to the thrift industry for the harmony it can create between people, processes and products,” Anderson said in a statement. “I’m honored to use my skills and experience to help Goodwill Dallas achieve greater sustainability and innovation within its retail division, not just because I believe in responsible business operations but because I know it will greatly benefit the people who work and shop at Goodwill. That’s the mission—to change lives one job at a time.”

Goodwill’s logistics at work. [Photo: Goodwill Industries of Dallas]

Goodwill Industries of Dallas is an organization dedicated to changing lives, one job at a time. It has served the Dallas community since 1923, providing opportunities, training, and employment services to individuals with disabilities and other barriers to employment.

The organization helps people in eight counties across North Texas, including Dallas, Ellis, Kaufman, Navarro, Rains, Rockwall, and parts of Collin and Denton counties build skills, find jobs, and reach their full potential through its donated goods business, workforce development services, and other social enterprise models.