Motivation to Create Insanely Great Products and Services

Guy Kawasaki, venture capitalist and one-time Apple evangelist, will delve into the challenges facing those in the innovation space as the keynote speaker and judge of UT Dallas' Big Idea Competition.

UTDallas_University of Texas at Dallas_ Dallas Innovates is a Gold Founding SponsorHave you heard this Guy speak? Guy Kawasaki – have you ever heard him speak?

If you are looking to reignite the entrepreneurial fire in your belly and are struggling to figure out why startups are so difficultall the time, Kawasaki suggests remembering you are surrounded by “bozos,” who spew “bozocity” (emphasis on the second syllable). This is Guy Kawasaki-Speak for all the ill-will, spirit-crushing know-it-alls in the startup world who, in fact, know very little, if anything.

He’ll be telling all this to the Dallas-Fort Worth startup community on Nov. 16, when winners of The University of Texas at Dallas Big Idea Competition are announced.

Kawasaki is speaking at The University of Texas at Dallas Big Idea Competition finale on Nov. 16. Kawasaki, one-time chief evangelist of Apple who was instrumental in selling the idea that everyone needed a personal computer, and right-hand man for Steve Jobs (twice), will be one of the judges for this year’s competition.

Early bird tickets are on sale now for $35 (preferred seating) and $5 (general admission). Prices go up as the event draws near, with tickets at the door (if available) priced at $65 and $10. Those with preferred seating will get a copy of Kawasaki’s book, Art of the Start 2.0.

The Art of Innovation

Kawasaki is speaking on The Art of Innovation. His goal: Get entrepreneurs inspired to take chances, innovate and change the world. The way to do that, he says, is to innovate at the next curve – where technology and innovation take the next big jump.

The most important thing that universities can do to show students how to look for the next ‘curve’ is require students to create applications and websites—that is, to build products and prototypes.
Guy Kawasaki

“The most important thing that universities can do to show students how to look for the next ‘curve’ is require students to create applications and websites—that is, to build products and prototypes,” Kawasaki said, in anticipation of his Nov. 16 appearance at UT Dallas.

He demurs when asked where he sees the next curve. “A 63-year-old person [Kawasaki’s age] is less likely to see the next curve compared to college students,” he said. “Thus, students should not be looking for people like me to predict the future, but should be trying to create the future themselves.”

In his many books, TED Talks, and speaking engagements, he lays out the strategic steps to create new products and services by calling upon his own experiences, including at Apple and through his later ventures. And there are many, including when he left Apple (again) in 1997 to start an angel investor matchmaking service called That is now in version 3.0, and called Garage Technology Ventures. It is a venture capital firm and makes direct investments in early-stage technology companies.

The goal of this two-hour event, which wraps up with Kawasaki’s 20-minute motivational speech, is that audience members will leave UT Dallas motivated to create insanely great products and services.


UT Dallas Big Idea Competition Finale

When: Doors open at 5 p.m. on Nov. 16

Where: Edith O’Donnell Arts and Technology Building (ATEC Auditorium) at UT Dallas campus, 800 W. Campbell Road, Richardson, TX 75080. 

More Info: Public parking (for fee) is available. Parking on campus is very limited and may require walking great distances.

Early bird general admission is $5 and orchestra-level preferred seating is $35 along with ‘Art of the Start 2.0’ before Oct. 20. Free for UT Dallas students with valid email account with limited availability. Purchase tickets here.

General admission is $10 and preferred seating is $45 after Oct. 20. There is limited availability for free student admission, but there will be a wait list queue for no-show seats.

If available, tickets will be sold at the door.

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