Mary Kay Chief Executive Named Among World’s 10 Most Reputable CEOs

Caring about a corporation's role in social issues is one of the criteria that makes a reputable CEO, according to the Reputation Institute.


The late American industrialist Henry Ford once said, “You can’t build a reputation on what your are going to do.” It’s built on accomplishment and commitment.

Those qualities have earned Mary Kay Inc. Chairman and CEO David Holl a place in the Top 10 of the Reputation Institute’s CEO RepTrack 2019 ranking of the world’s most reputable chief executives.

The Reputation Institute is the leading provider of reputation measurement in the world, and it measured the reputation of more than 140 global CEOs and canvassed more than 230,000 individual ratings among the informed public, the institute said in a release.

Mary Kay

David Holl

The study was conducted in January and February of this year. Richard R. Rogers, son of Mary Kay Ash, co-founder, and Mary Kay Inc.’s executive chairman of the board, said that Holl remains committed to Mary Kay’s success.

“David’s leadership and operational expertise since being named CEO in 2006 has contributed significantly to Mary Kay’s success,” Rogers said in a statement. “Mary Kay is a brand born of purpose, and David’s steadfast commitment to our founding values has made him a truly extraordinary chief executive officer and people leader.”

Addison-based Mary Kay Inc. is one of the largest direct sellers of skin care and color cosmetics in the world, and Holl has been at the company’s helm since 2006.

So, what are the most-important drivers of a CEO’s reputation? Kylie Wright-Ford, CEO at Reputation Institute, said it’s acting responsibly, behaving ethically, and caring about social issues.

According to the institute’s findings, chief executives are more likely to be judged on ethics versus profit margins. In this way, the perception of CEOs and the companies they lead are directly correlated.

READ NEXT: Innovative Spaces: Mary Kay Opens $100M R&D, Manufacturing Facility in Lewisville

The top 10 global CEOs recognized in Reputation Institute’s 2019 CEO RepTrak study (in alphabetical order) are:

  • Ben van Beurden, Royal Dutch Shell 
  • Niels B. Christiansen, LEGO Group
  • Michael Dell, Dell
  • Emmanuel Faber, Danone S.A., of France
  • Fabrizio Freda, The Estée Lauder Cos.
  • Shuntaro Furukawa, Nintendo Co. Ltd.
  • Ralph Hamers, ING Group 
  • David Holl, Mary Kay Inc.
  • Christopher J. Nassetta, Hilton Worldwide Holdings Inc.
  • Carsten Spohr, Deutsche Lufthansa AG

Holl’s inclusion is another feather in the cap for Mary Kay Inc., which recently was named by Forbes to its lists of America’s Best Employers for Diversity and America’s Best Midsize Employers.

In his role as chairman and CEO for Mary Kay, Holl oversees all operational and fiscal initiatives for the multibillion dollar company. Holl is a member of the company’s board of directors and leader of its executive committee. 

Holl leads a company that has more than 55 years of history and operations in roughly 40 international markets. Mary Kay has more than 700 products in its global portfolio, thousands of Mary Kay Inc. employees, and millions of independent sales force members worldwide.

Holl joined Mary Kay in 1993, and in 1995 became chief financial officer and treasurer where he was responsible for the company overall global financial growth. In 2001, Holl was named president and COO. In 2006, he assumed the title of President and CEO. 

Mary Kay recently opened its $100 million Richard R. Rogers Manufacturing/R&C Center in Lewisville to support its growth and future needs in producing best-in-the-industry skin care color cosmetics and fragrances.

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