Luxury Golf Resort Breaks Ground Near PGA Frisco, Guests 'Can Hit From Their Hotel Rooms'

The Bays at Frisco, a high-tech, 18-acre golf resort being built in partnership with California-based TaylorMade, recently broke ground near PGA headquarters in Frisco.

Located between PGA Parkway and U.S. Highway 380 and set to open in late 2025, The Bays at Frisco is a four-story, 100,000-square-foot “golf lab and suites” equipped with real golf equipment and technology, restaurant and bar, and an onsite boutique hotel.

Dallas Innovates first wrote about The Bays last August when the project was announced.

“The rise of golf post-pandemic has soared as more flock to the outdoors for exercise, so we wanted to create an entertainment venue that includes various professional golf brands that will draw golfers of all levels over and over again,” The Bays Founder James Meese said in a statement. “The makeup of golfers has changed and grown into new cultures, and we are inspired to serve all audiences of North Texas who take an interest in golf.”

High-tech, immersive golf experience

Golfers at The Bays at Frisco will have access to deluxe hitting bays and a 25,000-SF putting green with an extensive bar. [Rendering: The Bays]

The Bays said it will be a unique social and entertainment hub that blends the traditional sport with modern technology. At the TaylorMade exclusive club-fitting experience, only the third TaylorMade fitting center in the nation, guests can watch as their new custom clubs are crafted onsite.

The resort said its guests will have full access to TaylorMade clubs and use true TaylorMade balls.

Leadership from The Bays, TaylorMade, and the city of Frisco recently celebrated the official start of construction on The Bays in Frisco. Parker and Pierceson Coody, PGA Tour players from North Texas, were at the groundgreaking to hit the official first drives at The Bays.

Parker and Pierceson Coody, PGA Tour players from North Texas, were at the groundgreaking to hit the official first drives at The Bays. [Photo: The Bays]

The Bays said it is designed to generate an immersive golf experience where all ages and levels, from avid golfers to novices, are presented with the opportunity to play across deluxe golf hitting bays and a spacious 25,000-square-foot putting green with an extensive bar.

The resort said that guests can make the restaurant itself a destination with a 100-foot-wide video wall along with upscale menu options prepared by the restaurant’s professional chef. A 12,000-square-foot private membership club will be on the third and fourth floors, the resort said.

The facility also will have dedicated space for corporate suites, events and partnerships.

Representatives from The Bays at Frisco, City of Frisco and TaylorMade celebrate breaking ground on The Bays. Pictured (L-R): Sam Bruce, partner with The Bays; Jeff Cheney, Mayor of Frisco, Texas; John Ellis, partner with The Bays; James Meese, founder of The Bays; J.R. Smith, two-time NBA champion and partner with The Bays; Steve Hendren, VP and GM of TaylorMade; Imran Memon, partner with The Bays. [Photo: The Bays]

‘The new modern home of golf’

“Golf, whether you do well that day or not, is truly about the experience and the memories made with your friends, and that is the exact idea of The Bays at Frisco,” J.R. Smith, two-time NBA champion and investment partner with The Bays, said in a statement. “James has created a great concept with luxury golf experiences and hospitality at The Bays in Frisco, and once it opens, it will definitely become my home away from home.”

The Bays will feature a boutique, 19-key hotel on the third and fourth floors with suites, each with its own private hitting bay, and one- and two-bedroom rooms. Executive suites will be available for corporate events or office retreats.

Aerial rendering of The Bays at Frisco. [Image: The Bays]

The hotel will feature a rooftop pool with cabanas for guests.

“Breaking ground on The Bays with a TaylorMade experience will set this golf experience above any other consumer golf experience currently available,” Meese said. “Having TaylorMade’s golf equipment leadership and fitting expertise directly available to players allows The Bays to give guests a true Tour experience. TaylorMade and The Bays will be a great marriage in Frisco, the new modern home of golf.”

The Bays said it chose Frisco as the site for its first location because it has become an entertainment and golf center.

PGA Frisco has opened and expanded over the past two years, including the PGA of America headquarters, two new 18-hole championship courses, a 510-room Omni Resort, a 30-acre practice facility, a performance center, and a modern clubhouse.