Venu Holding Corp., a Colorado Springs, Colorado-based hospitality and live entertainment company, has closed on a 46-acre property in McKinney for its 20,000-seat world-class outdoor music venue called the Sunset Amphitheater at McKinney powered by EIGHT Elite Light Beer.
The venue will located northeast of the intersection of U.S. Highway 75 and Highway 121.
“This world-class music venue is a game-changer for our entertainment offerings in McKinney and will be a boom for our economic growth and tourism sector,” McKinney Mayor George Fuller said in a statement. “With a state-of-the-art venue of this size, we can draw some of the largest musical acts to the city and attract fans from across Texas and the surrounding states,”
“This new addition to our community will bring even more life and energy to our already thriving arts scene and undoubtedly continue to set McKinney apart as an entertainment and cultural hub in the region,” the mayor added.
Dallas Innovates first wrote about the amphitheater project last March. The venue’s official groundbreaking ceremony is expected later this spring.

Rendering of the planned Sunset Amphitheater in McKinney. [Image: VENU]
Venu Holding Corp. (NYSEAMERICAN: VENU) is a premium hospitality and live entertainment company “built by music fans for music fans.”
The development is set to be built as part of a public-private partnership between VENU, the City of McKinney, the McKinney Economic Development Corp., and the McKinney Community Development Corp.
“We’re proud to be building the greatest amphitheater ever built in history right here in the Center of the Universe, McKinney, Texas,” J.W. Roth, founder, chairman, and CEO of VENU, said in a statement. “The Sunset Amphitheater at McKinney will defy all expectations, and we couldn’t be prouder to partner with the city of McKinney and their fearless rock-and-roll mayor, George Fuller. It’s truly a privilege to work together in creating a lasting legacy that all the people of McKinney and greater Dallas can take pride in.”
Luxury innovation—and a Troy Aikman collaboration
Designed “with fans at its heart,” the amphitheater aims to introduces music fans to unparalleled experiences, the company said.
VENU’s innovative Fire Pit Suites provide a revolutionary way to experience live performances with your favorite artist, the company said. Each suite, seating between four and 10 fans based on investment level, includes access to premium food and beverages, complimentary VIP priority parking, and dedicated restrooms. The company said that those exclusive suites are now available for investment and that once they’re gone, they’re gone.
In collaboration with NFL Hall of Famer and EIGHT beer Founder Troy Aikman, the venue will boast The Aikman Club—a members-only club offering world-class cuisine and nestled at the very center of the amphitheater. This one-of-a-kind space offers unmatched views, premium seating, and an array of high-end amenities for its elite members.
“I’m thrilled that VENU is opening a location here in my hometown of Dallas,” Aikman said in a statement. “As a lifelong music fan, the partnership between EIGHT and VENU is a special one to me. Nothing pairs better than great music and a cold beer, and I can’t wait for fans to enjoy both in an unforgettable way.”
VENU expansion and origin
VENU said that McKinney’s thriving arts, recreation, and tourism scene makes it an ideal match for the company that is redefining live entertainment by bringing grand-scale amphitheaters to flourishing cities.
With operating venues in Gainesville, Georgia, and Colorado Springs, Colorado, and $1.3 billion in active site development and construction in Broken Arrow, Oklahoma; Oklahoma City; El Paso; and McKinney, VENU said it’s poised for “significant expansion.”
The company said that with $200 million in projected Fire Pit Suite sales for 2025 and five additional markets in pre-construction, VENU is paving the way for sustained growth as it continues to shape the future of the entertainment landscape.
Notes Live rebranded as Venu Holdings through a merger with Fresh Vine Wine, officially changing its name and ticker symbol to “VENU” upon closing the deal, which occurred in January 2024.
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