For businesses looking to connect with customers where they’re usually always looking—on their phones—this Irving company might have the solution.

Textellent, an SMS texting platform provider for customer service and marketing, has been granted a patent for its AI-powered innovation that includes new TCPA compliance. Textellent offers large franchises and small- and medium-sized enterprises the ability to automate personalized, proven texting campaigns. The company says that because 99 percent of all texts are read within 90 seconds, and because less than one percent of texts are spam, it helps businesses reach customers via a ‘real’ phone number.

The Telephone Consumer Protection Act (TCPA), implemented by the Federal Communications Commission (FCC), regulates outbound telemarketing, auto-dialed, and prerecorded calls, along with text messages and unsolicited faxes.

There are high fines that can be up to $1,500 per incident for violating the FCC’s TCPA compliance regulations. That’s where Textellent comes in.

Traditionally, when receiving telemarketing messages, recipients are asked to send a “stop” message if they’d like to opt out. But, this process doesn’t always recognize if a recipient replies in a way that could put the telemarketing company at-risk. With its newly patented process, Textellent said it can both solve this problem and help to improve customer service by identifying dissatisfied customers.

With the service, a texter’s response can be flagged for review so the company can gather insight as to why they might suddenly be opting out. If any recipient is putting the company at-risk, he or she would automatically be opted out of receiving future messages, flagged, and maintained in an audit trail.

“Our clients have wanted to expand their use of texting because they’ve experienced strong response and results, but have been concerned with adhering to TCPA regulations,” Textellent CEO Majeed Ghadialy said in a statement. “As a result of pioneering this new capability, they are able to roll out their new marketing and customer service campaigns while easily maintaining compliance.”

Find more patents granted this week in Dallas-Fort Worth here.