Integrity Marketing Group has appointed Craig Walling as president of its wealth management division, Integrity Wealth. Walling, a seasoned financial services executive with more than three decades of international experience, will spearhead efforts to integrate wealth management with Integrity’s life and health services.

Walling’s career spans key leadership roles at global financial institutions such as Citibank, Charles Schwab Europe, U.S. Trust, and UBS Trust, overseeing operations in regions including the U.S. and Canada. Recently, he served as managing director at Alvarez & Marsal’s Wealth Management Transformation practice, where he “interacted closely” with Integrity’s leadership and gained deep insights into the company’s comprehensive financial service model.

Now, as the new head of Integrity Wealth, Walling will implement wealth-focused initiatives across Integrity’s expansive network of more than 200 partners and affiliates. Integrity Wealth manages $46 billion in assets, aligning its services with the company’s broader goal of providing holistic financial solutions to millions of American consumers.

Integrity Wealth, which officially launched in June, was formed as part of Integrity’s broader strategy to provide integrated life, health, and wealth solutions, recognizing that these aspects of financial well-being are interconnected.

“As a company, we realized long ago the revolutionary impact we could have on our industry by integrating life, health, and wealth into one comprehensive platform,” Bryan W. Adams, co-founder and CEO of Integrity, said in a statement. “When we established Integrity Wealth, we knew we needed a visionary leader who could help us bring our mission to life—and that leader is Craig.”

Walling said leading Integrity Wealth allows him to combine the strengths of the firm’s partners and cutting-edge technology to create “enormous impacts.”

“I’m excited to continue discovering and harnessing new capabilities and synergies within this exceptional group that will benefit millions of underserved American families who need holistic life, health, and wealth protection and planning,” he said in a statement. “Together, our goal is to empower agents and advisors to create comprehensive solutions that span clients’ entire arc of wealth creation and assets.”

Walling calls it an “opportunity of a lifetime.” The new president said he “firmly believes in living a purpose-driven life, which includes leveraging my skills to benefit others.”

Tom Dempsey, Integrity’s chief distribution officer, praised Walling’s global perspective, innate curiosity, and innovative approach. 

“Craig is an incredibly capable and seasoned leader who will greatly expand our capacity to transform wealth management,” Dempsey said in a statement. He went on to highlight the unique position Integrity holds in the industry, saying, “Integrity stands at the helm of the first convergence of life, health, and wealth resources of this scale.”

He noted that Walling’s decision to join Integrity at this stage of his career is a testament to the company’s mission and potential.

“Craig has already had a full career’s worth of remarkable accomplishments, and we are honored that he chose to channel his many capabilities into helping agents and advisors better serve the wealth protection needs of American families,” Dempsey said.

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