Dallas-based Immerss, a live video ecommerce provider that aims to redefine the at-home shopping experience, has raised $1.1 million in seed funding led by Oak Stream Investors and Muse Family Enterprises.
Immerss said that the new capital will allow it to invest in marketing and sales initiatives. The company—founded in 2015—aims to help brands and retailers cultivate relationships with their online customers by humanizing the ecommerce experience.
The funding will help accelerate Immerss’ solution, which directly connects sales associates to consumers. The app consists of a suite of features to boost personalized brand engagement: 1-to-1 shoppable video call, chat engagement, click-and-buy product galleries, and live streaming events. The goal is to transform faceless online transactions into human-to-human experiences.
This allows online merchants to provide an in-person virtual shopping experience, Immerss says—in a way that’s more meaningful than simply browsing online.
‘Redefining’ how brands and customers interact
“Live commerce is rapidly emerging and redefining how brands and retailers interact with their customers to provide memorable online shopping experiences,” Arthur Veytsman, Immerss co-founder and CEO, said in a statement. “Immerss is at the forefront of this innovation. We’re thrilled by the vote of confidence from our investors; they bring a wealth of knowledge and connections to our business.”
In addition to maximizing customer reach, Immerss says by enabling merchants to serve customers in real-time, its all-in-one technology can maximize online conversion rates, average order values, and customer satisfaction.
Retailers like Lucchese, Radley London, and Ylang 23 have already implemented the Immerss platform. The company says merchants who have implemented the live video commerce technology have achieved 29 percent sales conversion rates, a 61 percent increase in average order value, and a 25 percent decrease in returns.
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