Growth Has ‘Stealth Tech’ Toilet Manufacturer Moving to Bigger HQ in Flower Mound

The new global headquarters for Niagara Conservation—the world’s fifth-largest toilet manufacturer based on U.S. sales—includes a huge distribution center, a full product showroom, and a high-tech testing facility for its pioneering bathroom fixtures.

Niagara Conservation, one of the pioneers in water-efficient toilets, has moved into a new, larger headquarters in Flower Mound that includes a high-tech testing facility for its innovative bathroom plumbing products.

The manufacturer’s state-of-the-art global headquarters on Old Gerault Road spans more than 117,000 square feet—50% to 75% larger than its previous HQ on Lakeside Parkway—and also features offices, a giant distribution center, and a full product showroom.

Niagara specializes in water-conserving toilets, showerheads, and other bathroom fixtures it sells to plumbing professionals and builders through wholesalers.

The company’s products, which are manufactured in China, also have enjoyed a growing market among residents and multifamily business owners looking to install or replace toilets with high-efficiency fixtures saving water and money, says Jenni Steele, the company’s marketing vice president.

“As Niagara continues to grow in the bathroom fixture industry, the company needed a new, larger facility to develop new, innovative products and expand distribution in North America,” Steele says.

The new headquarters, whose cost Steele declined to disclose, was designed by architect Meinhardt & Associates and built by Cadence McShane Construction Co. for developer TIG Real Estate Services.

The world’s fifth-largest toilet manufacturer, based on U.S. sales volume, Niagara has more than 100 employees and revenues that “have been growing at a rate comparable to new construction growth,” Steele says.

The private company’s best-known competitors among toilet manufacturers include Kohler, American Standard, and TOTO.  

Founded in his garage in 1977 by William Cutler, Niagara has long been an industry leader in water-conservation products.

Following development of a water-saving showerhead, Cutler in 2009 re-engineered the traditional toilet model—it had existed for two centuries—with the invention of Niagara’s so-called Stealth Technology.

Winner of multiple EPA awards

The company’s Stealth toilet is a high-power, low-maintenance, no-waste product that disposes of liquids and solids with just 0.8 gallons of water per flush.

The current federal standard is 1.6 gallons per flush, according to the U.S. Environmental Protection Agency, although “recent advancements” have allowed many toilets to use 1.28 gallons per flush with equal or better performance.

Niagara’s technology “uses a unique design to create a vacuum-assisted flush,” Steele says. “Before the flush happens, an air transfer tube pushes ambient air into the trapway, pushing the water in the bowl higher for a high-water spot and priming the space to act as a vacuum.

“When the flush is activated, water exits through a tower-style, 3-inch flush valve into the bowl, and the air transfer tube sucks the ambient air up into the tank, effectively sucking the water and waste down the trapway.

“When the water is evacuated, the ambient air is sucked back up into the tube, pressurizing the trapway for another powerful, but quiet flush. This allows vacuum-assist toilets to use substantially less water for a high-power, low-maintenance, no-waste toilet.”

Niagara, which has created more than 20 products and over 100 unique “stock-keeping units” incorporating Stealth Technology, has won multiple EPA WaterSense Excellence and Partner of the Year awards for its innovative solutions and initiatives.

With rising global temperatures and shifting precipitation patterns leading to more frequent droughts, Steele says Niagara is continuing to “double down on its purpose and advance its technology to invent new ways for customers to conserve water without sacrificing performance.”

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