Grace Hill, an Irving-based provider of software solutions for multifamily and commercial property owners, has named Matt Cotter as its new chief executive effective. Kendall Pretzer, who has served as Grace Hill CEO since 2021, has transitioned into the role of chief strategy officer, guiding customer relationships, industry events, and strategic initiatives.
“Grace Hill has built a well-deserved reputation as a leader in the real estate technology sector, helping owners and operators reduce operating risk and develop top talent,” Cotter said in a statement. “Under Kendall’s leadership, Grace Hill has fostered a high-performance, values-driven culture, while delivering solutions tailored to clients’ specific needs. I’m thrilled to have the opportunity to lead such a strong Company as we continue to expand our technology platform and capabilities.”
Cotter has more than 20 years of leadership experience in technology, real estate, and software development industries, most recently serving for almost five years as chief executive officer of PairSoft, a financial automation platform for mid-market and enterprise organizations. Previously, he was EVP at Altus Group, as well as president and CEO of ExactBid. He also has served on the boards of directors at Class Valuation and Verafin.
Focusing on continued growth and customer service
Grace Hill is a portfolio company of Aurora Capital Partners, a middle-market private equity firm based in Los Angeles.
“Matt has a proven track record of driving growth and creating long-term value at technology-enabled real estate platforms, and we are thrilled to welcome him to Grace Hill. His experience and perspective will be instrumental as the Company enters the next chapter,” said Rob Fraser, a partner at Aurora Capital Partners.
“We truly appreciate Kendall’s leadership and contributions over the past five years, including leading strategic acquisitions that expanded Grace Hill’s technology capabilities,” Fraser added. “In her new role as chief strategy officer, she’ll remain a vital voice for our customers and the industry. This transition reflects Kendall’s decision to pursue new priorities while remaining a key part of Grace Hill’s future, and we fully support her.”
Pretzer said that leading Grace Hill for the last five years “has been one of the great privileges of my career, and I’m excited for what comes next—for our customers, our team, and the industry.”
“This new phase gives me the opportunity to pursue personal priorities while staying deeply connected to our customers,” Pretzer added. “Matt, alongside the leadership team and Aurora, is well-positioned to drive Grace Hill’s next chapter. I’m confident that Grace Hill will continue to serve our industry with the same dedication, innovation, and customer focus that has always defined us.”
Grace Hill’s flagship product is PerformanceHQ, an AI-powered intelligence platform that helps real estate owners and operators improve property performance, lower operating risk, and build high-performing teams. The platform offers Grace Hill Training, Policies, Surveys, Mystery Shopping, Reputation Management, Realync virtual leasing and video solutions, and HelloData market intelligence. Backed by decades of real estate experience, Grace Hill serves more than 500,000 real estate professionals from more than 2,800 companies.
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