Kimberly Lang has joined Frisco-based Informativ as chief operating officer, bringing with her decades of experience promoting technology at SaaS companies.
Informativ is a provider of credit-focused lead generation, credit report, and compliance solutions to automotive dealers, lenders, and other end markets.
Lang is assuming the position previously held by Darin Larsen, one of the company’s founders, who is taking on a new strategic role as managing partner, credit services.
“Kimberly’s extensive operational experience and long track record of driving transformation in SaaS markets make her the perfect choice to help support Informativ’s growth initiatives,” CEO David Carner said in a statement. “Her familiarity with technology integration and her commitment to the customer experience are critically important as we seek to expand our capabilities to meet the evolving credit and compliance needs of our clients and their customers. We also acknowledge the contributions Darin has made to bring Informativ to where we are today, and we look forward to the experience he will continue to bring to our company in his new capacity.”
‘Continued focus on innovation’
Before coming to Informativ, Lang was executive vice president of Entrata, as well as CEO of Entrata’s subsidiary EntrataPay, where she was responsible for Entrata’s fintech solutions.
Previous to that, she was executive vice president of Inhabit’s Vacation division, and chief business officer at CheckAlt. Lang also served as SVP of consumer solutions for RealPage and as CEO of RealPage’s wholly owned subsidiary for its payments services business.
“Informativ has created a complete and proactive credit and compliance solution, and I’m excited to be part of the Company’s next phase as a member of its leadership team,” Lang said in a statemen. “I look forward to supporting Informativ’s continued focus on innovation to better serve our clients and improve their experience.”
In his new role, Larsen will focus on Informativ’s Credit Bureau Connection business. He will focus on compliance, maintaining and enhancing Informativ’s relationships with the credit bureaus and other partners, and identifying new business opportunities for the company.
Credit-focused solutions
Informativ is backed by Capstreet, a Houston-based lower middle market private equity firm.
Informativ, brings together Credit Bureau Connection, Dealer Safeguard Solutions, and CreditDriver, to offer credit-focused lead generation, credit report, and compliance solutions to the automotive and general consumer finance industries across the United States.
It optimizes and automates the consumer finance qualification process via a fast, easy-to-use, and secure software platform made available to its extensive network of software affiliate partners.
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