Kimberly Lang

Frisco’s Informativ Adds Veteran SaaS Exec as Chief Operating Officer

by | Sep 8, 2023

Kimberly Lang has joined Frisco-based Informativ as chief operating officer, bringing with her decades of experience promoting technology at SaaS companies.

Informativ is a provider of credit-focused lead generation, credit report, and compliance solutions to automotive dealers, lenders, and other end markets.

Lang is assuming the position previously held by Darin Larsen, one of the company’s founders, who is taking on a new strategic role as managing partner, credit services....

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