Frisco is now officially on the map as a Music Friendly Texas Certified Community, joining the ranks of Texas cities that have demonstrated their commitment to the local music industry.
With the designation by the Texas Music Office, Frisco has struck a chord as a hub for creativity and innovation in North Texas, attracting musicians and music enthusiasts alike to the city’s vibrant music scene. The city completed a multi-step certification process to demonstrate its commitment to the local music industry and for its efforts to promote music-related economic development and job creation in the community.
The Music Friendly Texas program, which was launched by TMO in 2016, is a pioneering initiative aimed at promoting music business-related economic development and job creation across Texas cities and communities.
Gov. Abbott: “Music is key to the Texas brand”
Governor Greg Abbott praised Frisco’s achievement in an announcement. “Music is key to the Texas brand and is deeply rooted in the cultural traditions of our great state,” he said, adding that Music Friendly Texas Communities certified by the TMO are “serious about attracting and developing the local music industry to boost local job creation and economic growth.”
Frisco Mayor Jeff Cheney said the designation will “showcase the continuous hard work our cultural arts organizations put into developing Frisco’s sound.” Cheney also noted that the certification will “highlight unique ways we can champion Frisco artists, the live music industry, and our fantastic music venues.”
The city will host the upcoming 58th Academy of Country Music Awards in May, said Frisco Executive Director Marla Roe. It’s just one example of how Frisco city leadership and the city council consistently prioritize entertainment for its residents and its more than 6 million tourists each year.
Free Frisco certification event on April 4
The Texas Music Office will present the Music Friendly Texas designation at the Frisco City Council meeting on Tuesday, April 4. The certification event is free and open to the public:
Frisco Music Friendly Texas Community Certification Ceremony
Tuesday, April 4; 6:30 p.m.
George A. Purefoy Municipal Center, City Council Chamber
6101 Frisco Square Blvd., Frisco, TX 75034
Texas has the only state music office in the U.S.
The Texas Music Office, which operates as part of the Governor’s Office of Economic Development and Tourism, is the only state music office in the nation. The governor’s office says the TMO has been working to promote the economic development of Texas music businesses, Texas musicians, and Texas communities for over 30 years. Through its Music Friendly Texas program, the TMO supports local job creation, draws visitors from around the globe, and attracts a talented workforce across industries to the Lone Star State.
The city of Frisco is the 42nd in the state to receive the Music Friendly Texas designation. In North Texas, cities earning the designation include Arlington, Denison, Denton, Grand Prairie, Granbury, McKinney, and Waxahachie.
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Frisco-based MAX, a tech marketing company that powers brand and music partnerships, raised $6 million in 2017. A new round led by Interlock Partners will help fund the development of SET.Live. The new platform lets artists engage with fans at live shows while creating unique sponsorable assets for brands like Ford, McDonald's, and more. “This investment allows MAX to continue fulfilling its mission to automate and digitize artist sponsorships and create a new marketplace for the creator economy,” says CEO and founder Nathan Hanks.
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In Fannin County east of Sherman and Denison, Texas's first new major reservoir in almost 30 years is slated to come online next spring. The nearly 17,000-acre Bois d'Arc Lake will be a source of much-needed water for the North Texas Municipal Water District, which serves Frisco, McKinney, Plano, Richardson and other areas of fast-growing northeast Dallas County. “But something just as precious has been created near the lake: a new forest with more than 6 million trees, designed over the last four years as a natural habitat to replace what the lake is swallowing up.
