Frisco-based Apty, which develops Digital Adoption Platform (DAP) software for enterprises to improve complex business platforms, has raised $5.4 million in post-seed funding.
The round was led by Companyon Ventures, with participation from Gaingels, Mediaapps, MyAsia, and Creative Co Capital, per a statement. A previous round was led by Reformation Partners.
“This is not just the first outside investment for Apty but also validation of our success in the market,” Krishna Dunthoori, Apty’s founder and CEO, said in a statement. “As enterprises continue to adjust to the new normal, the need for Digital Adoption is greater than ever.”
Founded by Dunthoori in 2017, Apty aims to help businesses maximize the adoption of software and processes. The Apty team believes that the poor use of software is a “symptom of a larger issue”—that employees tend to struggle with complex and ever-changing business processes.
That’s where Apty’s tech comes in. The Digital Adoption Platform helps businesses solve any issues related to software utilization, digital transformation, and process compliance. It does so with on-screen guidance, usage analytics, and insights, which makes enterprise software easily adoptable. That, in turn, improves process compliance.
In addition to enterprise software optimization, the SaaS company bills itself as the ideal solution for onboarding, training, and change management.
With the new funding, Apty plans to drive expansion. It will double its sales team, increase global marketing spend, and invest in additional enterprise application support, per a statement.
Apty also plans to start adding to its client list and product offerings. Already, the company has signed big name clients like Hitachi and Mary Kay for help with digital transformation.
“What most impressed us is Apty’s complete understanding of how large enterprises struggle with digital transformation and the challenges their employees face in conforming to complex business process workflows,” Firas Raouf, co-founder and general partner at Companyon Ventures, said in a statement. “Krishna’s vision resulted in a solution that is geared for the enterprise process and not merely the primary SaaS application that supports a subset of that process.”
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