Apty, a Frisco developer of Digital Adoption Platform (DAP) software for enterprises to improve complex business platforms, has secured $7.5 million in Series A funding led by 645 Ventures.
The deal comes on the heels of Apty raising $5.4 million in post-seed funding in December, and an undisclosed amount in April, according to Crunchbase. The local startup planned to use the capital to drive expansion by doubling its sales team, increasing global marketing spend, and investing in additional enterprise application support.
Apty has seen fast momentum since those investments, leading the team to accelerate its newest funding round, according to Founder and CEO Krishna Dunthoori.
“There are plenty of digital adoption tools that can create tooltips and walkthroughs, but they don’t really solve the problems large enterprises face,” he said in a statement. “Our focus on business process and the impact of software deployments on business outcomes is driving our success.”
Maximizing the adoption of software and processes
Founded in 2017, Apty aims to help businesses maximize the adoption of software and processes. The startup believes that the poor use of software is a “symptom of a larger issue”: Employees tend to struggle with complex and ever-changing business processes.
That’s where Apty’s tech comes in. The Digital Adoption Platform helps businesses solve any issues related to software utilization, digital transformation, and process compliance. It does so with on-screen guidance, usage analytics, and insights, making enterprise software easily adoptable. That in turn improves process compliance.
In addition to enterprise software optimization, the SaaS company bills itself as the ideal solution for onboarding, training, and change management.
3 million-plus new users
Since announcing its first oustide funding last year, Apty has deployed to more than 3 million new users, according to a release. It also now serves several Fortune 100 Companies, and has released additional business process tracking and compliance features.
The startup said the latest funding will keep fueling its expansion. That includes fueling its global enterprise sales, business development and customer success teams, and engineering resources.
The startup’s ultimate goal is to “extend its leadership position in enterprise features.”
Companyon Ventures and Reformation Partners joined 645 Ventures, which invests in early-stage startups in SaaS, infrastructure software, and consumer technologies, in the round. Companyon Ventures and Reformation Partners both led prior funding rounds for Apty last year.
“We believe the DAP software market will continue to see rapid growth as enterprises seek to extract more value from their SaaS spend,” 645 Ventures Managing Partner Nnamdi Okike said in a statement. “Apty has built an excellent product that is driving significant value for customers, and we believe the company is well-positioned to become a market leader.”
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