Frisco-Based Tijoh Launches Auto Brander, Its Fifth Digital Business Since 2020

Are you drinking generic coffee from a generic mug in a generic T-shirt? If so, your company may not be going anywhere. Branding is the name of the game, baby—and a young Frisco company wants to make it easier than ever.

Digital portfolio startup Tijoh just launched Auto Brander, a web-based platform offering on-demand custom printing for 30+ products and growing. If a company sends its logo to Auto Brander, a free custom portal is created just for that business.

Once the custom portal has been created, the brand can then order everything from business cards to stationery to T-shirts and more. 

“It goes without saying that branding for a business is incredibly important,” said Johnathan Chen, Tijoh’s co-founder and chief strategist, in a statement. “Whether packaging, advertising, signage or even apparel, branding helps to promote recognition and it helps customers know what to expect.”

“Branding is how a business defines and distinguishes itself from competitors and even more so, how small business can be part of a customer’s consideration set alongside of national chains,” Chen added.

Five digital launches since 2020

Tijoh describes itself as a multidisciplinary portfolio company operating in the digital space.  Launched in May 2020 by co-founders Chen and Tiffany Zhang, it certainly has shown discipline: it’s launched five digital businesses already.

Before Auto Brander, Tijoh launched 5&5 Restaurant Consulting (May 2020), TwoPlayer (Nov 2019), Balanwork (July 2020), and Design All Things, which gets its official release at the end of August.

“We’re excited to continue expanding our portfolio of brands and opportunities to better support our customers and our clients,” said Tijoh’s co-founder and chief creative officer, Tiffany Zhang, in the statement. “Customer experience has been at the core of our company focus and at the core of how we developed Auto Brander. We’ve finely crafted the best experience possible for our customers.”

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