Last year, PMG’s Dallas office had a target hiring goal of 25 employees. Now, the global company hopes to fill its Uptown location with upwards of 80 team members.

PMG manages over $1 billion in digital media spending; seven of its clients are Fortune 500 companies. It has done for work for brands like Google, Apple, Sephora, and Cirque du Soleil, in addition to many more. With PMG creating its Uptown location less than a year ago, this quick expansion comes as a surprise—even to the company itself.

“When we opened the office here, we didn’t anticipate the level of response we’d get,” George Popstefanov, PMG’s founder and CEO, told Dallas Innovates via email. “It’s been well beyond our most optimistic expectations.”

PMG’s marketing platform is Alli, which provides an overall view of data for businesses. The company is guided by the principle “Digital Made for Humans,” meaning it wants to attract people rather than generate ad impressions.

The digital agency’s expanded Dallas base is expected to remain at the Centrum building in Uptown, which isn’t that far from the company’s Fort Worth headquarters.

“We are investing in Dallas through this expansion because it gives us access to the caliber of talent we need to meet our clients’ needs and continue our own growth story. We love the energy of the city, the investments in the future and being around other innovative companies that are already here and are expanding into Dallas, a recent example being Uber,” Popstefanov says.

PMG says Dallas is a “key recruiting center,” so it hopes an expanded Dallas office will attract digital marketing experts relocating to the area as well as those already in the region. The Dallas expansion is only part of PMG’s recent success, with its worldwide employee growth rate at 140 percent. The news also comes on the heels of PMG being recognized on the Adweek 100: Fastest Growing Agencies list at the 85th spot.

“We truly see ourselves at the beginning of PMG’s story,” Popstefanov says. “Our immediate next steps are to hire out the office, and we’ve got positions to fill in all of our departments, including media, strategy, consulting, creative, engineering, analytics, business operations, HR and finance. Longer term, though, we want industry talent to see PMG as the best place, bar none, in Dallas for exciting and inspiring work in the digital space.”

The global company—which also has offices in Austin, New York, and London—expects its larger Dallas presence to boost its recruiting from Southern Methodist University, among other local universities. The additional space, Popstefanov say, will allow PMG to foster and further the culture that’s made the DFW location one of the best places to work in advertising (according to Ad Age).

“That’s super important not only in helping us to bring in new talent but making sure they stay and build their careers with us. Our overall employee retention rate is 85 percent,” he says. “It’s very important for us to maintain or improve upon that, as it reflects whether or not we’re successful in being a company that values and prioritizes its people first.”