Brittany Cobb started Flea Style nearly a decade ago as a one-time holiday event. Since then, the highly successful concept has morphed into a full-fledged lifestyle brand: a Deep Ellum brick-and-mortar store, workshop host, podcast, and proud promoter of the small business community.
“I feel like what makes Flea Style so cool is that anything you buy here will make your closet, your wardrobe, or your home unique,” Cobb recently told Dallas Innovates. “I feel like there’s a place for Amazon; there’s a place for mass-produced stuff. I love Target as much as the next gal. But I also think that today, it’s really important to keep your dollar local when you can.”
And Cobb’s one-of-a-kind flair is clearly working—this week, she and her team announced that Flea Style was headed north to a second location in a 6,200-square-foot space The Star in Frisco.
“I’m thrilled to expand Flea Style’s footprint to Frisco and further support Texas’ amazing maker community,” she said in an announcement. “We can’t wait to open our doors and celebrate the small businesses that have helped us build this brand that’s all about championing one-of-a-kind style and services.”
The second store will include Cobb’s newest venture called Heirloom Haul, a fast-casual culinary concept she started to cater to her niche customers, and Flea Style Studio, a 1,350-square-foot event space for creative gatherings. In addition to the typical lifestyle goods, the new store will house Flea Style Game Day, a custom sports collection created by local designers.
Heirloom Haul—curated in collaboration with a SoCal chef—is going to serve up healthy sandwiches and salads with local ingredients, a tea service, charcuterie plates, and local desserts. Think of it as Texas-meets-California, with plenty of heirloom tomatoes. After opening in Frisco, Cobb plans to open a second Heirloom Haul later this year next to the Flea Style HQ in Deep Ellum.
Following Market at The Star, a highly successful outdoor pop-up at the Dallas Cowboys World Headquarters last year, Cobb was inspired to take Flea Style to the rapidly growing city. She plans to continue Market at The Star three times a year, and open the second store later this summer.
“Having Flea Style open here at The Star is another win or the Frisco community,” Dallas Cowboys chief sales and marketing officer Jerry Jones Jr. said in a statement. “This offers our visitors a unique shopping experience that we are excited that Brittany Cobb and her team will bring to the Entertainment District at The Star.”
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