Dallas Native’s Sanitizing Wipe Startup Experiences Exponential Growth Amidst Pandemic

Since launching as the pandemic began to spread across the U.S., Wipeys has sold out of its initial inventory and plans to ramp up its operations.

Sanitizing products have become a hot commodity with many stores even facing shortages since the pandemic began and Wipeys’ products are no exception. The startup’s initial inventory of individually packaged, non-toxic sanitizing wipes have completely sold out, which has helped to propel the company forward. 

Wipeys Founder Kaitlin Moss [Image: Courtesy Wipeys]

“With our exponential growth, it’s definitely in our business plan to help sustain our momentum,” Wipeys Founder Kaitlin Moss told Dallas Innovates via email. “After being completely sold out of our initial inventory and waiting for replenishment, we are anticipating ramping up our operations this fall to help fulfill all of our current pre-orders and wholesale orders as quickly as we can.”

After realizing how many places a phone goes throughout the typical day, the Dallas native wanted to find non-toxic wipes to keep her phone germ-free. Since Moss couldn’t find a product like this on the market, she decided to create one herself alongside her husband Jeremy.

“It was in an era right before our wedding, so I was focusing on skincare, as every bride does, and since I have acne-prone skin, I just wanted to be in the best shape possible for our wedding day, and it made me think about all our phone touches in a day,” Moss says. “And so then I just kept thinking, ‘Why isn’t there something, especially in the clean beauty space, to clean devices that is also okay for our faces?'”

Before launching the Denver-headquartered startup, Moss says she spent two years, while conducting extensive R&D research, to create the product and ended up developing three additional categories of wipes along the way for the hands and face, as well as for devices and surfaces. 

Using clean ingredients for Wipeys mattered to Moss when she was developing her products, as she believes it’s important to be careful about what goes on one’s skin.

“While it doesn’t have to be across the board, doing what you can really does make a difference, and especially seeing my aunt go through chemo and seeing how much it resonates with her—why not choose to go clean, when you can?” Moss says.

The couple launched Wipeys in March, which offers sanitizing wipes safe for the skin, but still strong enough to actually disinfect.

[Image: Courtesy Wipeys]

When the pandemic began to spread across the U.S., it was not the ideal time for most startups to launch, but Wipeys has experienced exponential growth since then.

“It’s surprising to see through digital marketing how quickly we have received orders from New York, California and Texas and how easy it is to operate a business in today’s connected world. Encouragingly we have had wholesale inquiries from Canada and even a hotel in Bahrain,” Moss says.

Despite Wipeys’ success, the startup’s current profit margin is thin due to recovering startup costs, but Moss says they anticipate a better profit margin with ramped up sales and additional product lines in the future.

Wipeys is currently self-funded, but may potentially bring on investors to finance inventory and new lines of business in the future.

Alex Edwards and Lauren Hawkins contributed to this report.

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