Dallas’ Hope Leigh Marketing Group Adds Head of Client Services

Carly Sparpana will lead the team of global account coordinators and managers with the goal of continuing to expand the agency while also offering each client the hands-on service to which they are accustomed.

Hope Leigh Marketing Group, a Dallas-based women-owned agency specializing in talent attraction, recruitment marketing, and employer branding, has added Carly Sparpana as head of client services.

Sparpana will lead the team of global account coordinators and managers with the goal of continuing to expand the agency while also offering each client the hands-on service to which they are accustomed.

“Carrie Corbin and I began HLMG in 2020 in the wake of a complete change in the workforce and talent landscape,” HLMG co-founding Partner Amanda Thompson Buffington said in a statement. “Our goal when we founded the agency was to marry Carrie’s big-brand, in-house experience with my robust agency background.

“This is also why we hire talent with similar backgrounds. Bringing Carly on board allows us to better scale our growth while ensuring we continue to meet our client needs — many of them Fortune 100 — and expand our international footprint but with the same boutique agency experience and feel.”

Most recently Sparpana was with Bayard Advertising (now Appcast) where she rose from account manager to managing director of strategy, servicing multimillion-dollar accounts and driving substantial growth.

The firm said that Sparpana’s experience with championing operations and team leadership while using data and analytics to develop targeted strategy and approach will benefit clients with increased results, efficiency, and satisfaction.

Sparpana’s additional experience with the Minnesota Vikings of the National Football also allowed her to hone her expertise in marketing and branding for multibillion-dollar entities.

“I’m excited to join this agency, which is on the precipice of greater expansion,” Sparpana said in a statement. “I’ve scaled account teams from small cohorts to very large squads totaling nearly 40. It’s exciting to be a part of HLMG, an agency that not only offers a global reach but also maintains a tech-agnostic stance, free from any obligations to proprietary platforms — qualities that distinguish it from many other recruitment marketing and branding agencies.”

With more than 75 years of combined industry experience across Fortune 100 HR, talent acquisition, and recruitment marketing departments, HLMG has developed creative, strategic pipelines that deliver thousands of candidates daily.

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