RKD Group Strengthens Leadership With Addition of Veteran Leader as EVP of Products, Expanding Nonprofit Fundraising Capabilities

Vidya Chadaga joins RKD Group as executive VP of Products, poised to reimagine fundraising strategies and create seamless donor experiences in the digital age.

Vidya Chadaga has joined Plano-based RKD Group, a leading fundraising and marketing solutions provider to nonprofits in North America, as executive vice president of products.

“To be successful, nonprofits need data and technology enablement to build and continue great relationships with their donors of today and tomorrow,” CEO Chris Pritcher said in a statement. “Vidya will be instrumental in our efforts to develop products that enable our nonprofit partners to reimagine their fundraising in this age of connection.”

The company said that Chadaga is a skilled product strategist, technology expert, and empathetic leader with more than two decades of experience in bringing innovative products to market.

Her track record speaks for itself, with a numerous stints thriving in transformative SaaS environments. Chadaga has held key positions at several top SaaS companies, including Marketo (now part of Adobe), Cleo, ServiceMax (acquired by GE), Cast Iron Systems (acquired by IBM), Oracle and SAP.

RKD said that Chadaga will join its executive committee, helping to build innovative solutions that solve the industry’s biggest problems.

“I am excited to join a company that has a strong values-based approach to serving both employees and clients,” Chadaga said in a statement. “My vision is to help nonprofit organizations streamline their fundraising and marketing efforts while providing a seamless donor experience that fosters long-term engagement.”

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