They may not be able to beat 11 players on the other side of the line very often this season. But the Dallas Cowboys scored a big win off the playing field today—by becoming the first sports team in history valued at over $10 billion.
According to Forbes’ report on The World’s 50 Most Valuable Sports Teams 2024, the Cowboys ranked No. 1 for the ninth straight year, snagging an estimated valuation of $10.1 billion—a full $1.3 billion more than their closest competitor.
Why is this man smiling? Oh, that’s why. [Photo of Jerry Jones within background: Crete United]
Following the ‘Pokes in the list’s top five are the NBA’s Golden State Warriors at No. 2 with an $8.8 billion valuation; the NFL’s L.A. Rams ($7.6 billion); the MLB’s New York Yankees ($7.55 billion); and the NBA’s New York Knicks ($7.5 billion).
Soccer—by far the biggest, most-loved sport on earth—doesn’t make an appearance on the list until No. 12 (Real Madrid ties the NFL’s Philadelphia Eagles with a $6.6 billion valuation).
“Dallas has been known as America’s Team since the 1970’s, and despite not winning a Super Bowl since the 90’s, the club continues its dominance off the field,” Forbes writes about the Cowboys’ historic valuation. “For the third straight season, Forbes’ estimates the Cowboys’ revenue to be over $1 billion. Hitting the $10 billion mark isn’t the first time Dallas has made valuation history—in 2015 and 2018, the club was the first to be valued at $4 billion and $5 billion, respectively.”
Just a reminder: Jerry Jones bought the Dallas Cowboys in 1989 for $140 million—mere pocket change compared to what he’s built the franchise into today. So if you’re a fan suffering through this injury-plagued 2024 season, forget that 5-8 record. At least you’re pulling for an historically valuable team.
You can see the full Forbes list by going here.
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