Dallas-Based SmartMoving Raises $41.4M to Help Automate the Moving Process

SmartMoving—a software solutions startup that aims to streamline the moving services business—landed the investment from Austin- and San Francisco-based growth equity firm Mainsail Partners. Its platform automates the entire operations process from estimates to sending out crews to handling payroll and payments.

“Our mission is to build the best software to help moving companies create growth and run their businesses smoothly,” says SmartMoving founder and CEO Tobe Thompson.

After working relatively quietly for the past four years, a local startup has landed sizable funding to further its growth.

SmartMoving, a Dallas-based software solutions company focused on the moving services business, announced landing a $41.5 million investment from Austin- and San Francisco-based growth equity firm Mainsail Partners.

“Our mission is to build the best software to help moving companies create growth and run their businesses smoothly,” Tobe Thompson, SmartMoving’s founder and CEO, said in a statement.

Automating the moving process

SmartMoving founder and CEO Tobe Thompson. [Photo: LinkedIn]

Working with residential, commercial, and governmental clients, SmartMoving says its business management platform helps to automate the entire operations process from moving services. It includes tools that help provide estimates, send out crews, and provide storage, while streamlining business operations like sales and marketing, payroll, communications, and payment collection.

The company says it also provides accounting functions via an integration with QuickBooks.

“More than ever, moving companies require solutions that help their operations run efficiently and deliver high-quality service to their customers,” Thompson said.

New funding to help SmartMoving grow its team

SmartMoving was formed in 2018 by Thompson, who previously helped launch local tech companies E-Centric and Vedero Software—the latter of which was acquired by Murata Electronics North America for an undisclosed amount.

With the new funding from Mainsail—which focuses on growing bootstrapped B2B software companies—SmartMoving plans to build out its team, focusing on areas like support and product development to help it roll new product features and software capabilities, in addition to providing more training and support for customers. In a blog post, the company added that it chose Mainsail do to the firm’s alignment with SmartMoving’s values and growth plan.

“As we got to know the company, what stood out to us was the commitment of the team to serving its customers, the flexibility of the solution the team has built, and the value we believe the solution delivers for customers,” Taylor McKinley, partner at Mainsail, said in a statement.

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