Devils River Whiskey sets itself apart by using “the purest water in Texas” in its bourbon and rye whiskeys. Now the Dallas-based distillery is poised to release a steady stream of its bourbon and rye whiskeys across the country.
After launching its first whiskey just two years ago, 2018 showed major progress for Devils River Whiskey, with more than 30,000 cases delivered to over 5,000 points of distribution. The business has managed to garner 22 awards in a short amount of time, including double gold and gold medals as well as the Rye of the Year award.
“We’re primed for success and ready to share Devils River Whiskey with even more of the country.”
Now, the North Texas company is expanding its business both inside and outside of the Lone Star State. A second distillery is expected to open in San Antonio next October, while the company prepares to spread its products coast-to-coast.
The Devils River is not just part of the company’s name; it’s part of its history, too. The actual Devils River is a Texas landmark along the Rio Grande, which is the foundation of the company’s whiskey. According to the Devils River Whiskey website, Texas Ranger John Coffee Hays gave the river its name due to its rough waters, but the taste of the water is anything but devilish. The river’s iron-free, limestone spring water made it a perfect fit for this whiskey brand.
Devils River Whiskey’s rapid expansion plan may not sound so out of reach after hearing who is on the company’s roster. The president and co-founder of Devils River Whiskey is Mike Cameron, who is also the president of the Texas Distilled Spirits Association and a co-founder of Rebecca Creek Distillery. Also among the group is John Potts, who was previously part of Deep Eddy Vodka’s original team, and senior vice president of marketing Eric Hundelt, who worked for Bacardi and Cabo Wabo tequila.
Hundelt said Devils River Whiskey’s products have been recognized in some of the most prestigious whiskey competitions. “We’re primed for success and ready to share Devils River Whiskey with even more of the country,” he said.
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