Dallas-based CounterFind—which offers online brand protection software in the sports, music, and entertainment space—has inked an agreement with MLB Players, Inc., the business arm of the Major League Baseball Players Association.
Under the agreement, CounterFind will help the MLB Players combat the proliferation of counterfeit and infringing products online. The collaboration reflects the commitment of both organizations “to protect the intellectual property rights and commercial interests of MLB players, elevating the sports industry’s standards for online brand protection,” CounterFind said.
Dealing with marketplaces ‘infiltrated by counterfeit products’
“We felt we had an obligation to combat the various challenges unlicensed products were creating for business partners,” Evan Kaplan, managing director for MLB Players, Inc., said in a statement. “It’s imperative to protect and enhance the value of MLB Players, Inc., intellectual property and that of our players.”
“CounterFind’s software solutions and personal support made them an obvious fit to help us protect our players and clean up marketplaces infiltrated by counterfeit products for far too long,” Kaplan added.
To do that, CounterFind says its proprietary technology comprehensively scans major online global marketplaces and retail sites to identify infringements of player name, image, and likeness for every Major League Baseball player.
The platform aggregates these infringements and automates the removal process across marketplaces in real time, the Dallas company added, proactive protecting the value of MLB Players, Inc.’s intellectual property by targeting sellers who seek to sell unlicensed products.
Rachel Aronson, co-founder of CounterFind, said her company’s technology “will provide MLB Players, Inc., and its players with the necessary tools to effectively enforce their intellectual property rights online and create a safer marketplace for fans and consumers.”
The collaboration is expected to result in “increased licensed sales, cleaner online marketplaces, and enhanced protection of player intellectual property,” CounterFind said.
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