If the shoe fits, wear it—especially if it benefits sick children and their families.
Cook Children’s Medical Center in Fort Worth has partnered with Decatur-based Twisted X Global Brands on a new line that does just that. The new Twisted X Cook Children’s collection includes four unique styles designed by patients at the medical center, with the help of Twisted X Designer Tuan Lee.
Each pair is named after the artist and “embodies their dream pair of footwear to achieve a perfect balance of style and comfort in the form of a slip-on kick.”
Donating 100% of wholesale proceeds to Cook Children’s
CEO Prasad Reddy
Twisted X, a handcrafted footwear brand known for its comfort tech and sustainability mindset, says it will donate 100% of wholesale proceeds from every pair of shoes sold from the collection directly to Cook Children’s. The footwear is being offered at a reduced cost to maximize the donation, the company says, with “the entire supply chain” coming together in support, from factory to retailer.
“Twisted X is dedicated to making a positive impact on the community we serve, and Cook Children’s is a perfect partner for us,” Twisted X CEO Prasad Reddy said in a statement. “We know that little steps can make a big impact and our hope is to raise awareness within the Western industry for the amazing care provided at Cook Children’s in order to give back to those who need it most. This collection is a true embodiment of comfort that gives back and brings so much joy to footwear design.”
Embracing creativity ‘as a therapeutic outlet’
Twisted X design sketch for “The Rowan.” [Photo: Twisted X]
Grant Harris, SVP and Chief Development Officer at the Cook Children’s Health Foundation, lauded the partnership.
“The partnership between Cook Children’s and Twisted X furthers our commitment to providing patients and families with a one-of-a-kind resource tailored around their health care needs to enhance the overall experience,” Harris said. “We’re constantly looking for new ways to provide compassionate care and we’re proud to come together with Twisted X, who shares this passion and embraces creativity as a therapeutic outlet.”
Here are the 4 shoes and their designers, with descriptions by Twisted X:
The Alex
Twisted X “The Alex.” [Video still: Twisted X]
“Alex is a 6-year-old with Ketotic Hypoglycemia. She loves math, enjoys riding her bike, and uses her imagination to go on adventures as colorful as her bright shoe design.”
The Rowan
Twisted X “The Rowan.” [Video still: Twisted X]
“Rowan is a 9-year-old with Sigmoid Sinus Vein Thrombosis. She loves riding horses and is a member of 4H, which is highlighted by the Western vibes of her cactus green design [as seen below].”
Twisted X design sketch [Photo: Twisted X]
The Brianna
Twisted X “The Brianna.” [Video still: Twisted X]
“Brianna is a 14-year-old with Epidermolysis Bullosa. She has painted several canvases displayed inside Cook Children’s Media Center and especially loves to paint butterflies, which are prominently featured in her sky-blue design.”
“I like my shoe and my favorite part about it is that it’s rainbow colored and I love rainbows,” Brianna said in the statement. “And I love this shoe the best because I painted it and I got to make it however I want. Art helps me relax and calm down my nerves from the pain that I get from my skin condition. I usually paint butterflies because it represents my illness. It’s like butterfly skin because it’s fragile.”
The Isaac
Twisted X “The Isaac.” [Video still: Twisted X]
“Isaac is a 15-year-old with Spina Bifida. He enjoys art, video games, and Marvel movies, using Iron Man as the inspiration behind his sleek silver design.”
Collection launched today with event in Fort Worth
Twisted X Designer Tuan Lee helped the patients with their designs. [Video still: Twisted X]
Cook Children’s and Twisted X celebrated the collection with a launch event today at Cook Children’s Fort Worth Campus. The collection is now available online here and in-store at select retailers nationwide. To learn more about the collection and the young designers, you can go here.
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