Canyon Ranch, a Fort Worth-based innovator in destination wellness, has appointed Mark Rivers as its new chief executive officer, looking to his leadership as they grow their emerging ecosystem of properties in Texas and beyond.
Canyon Ranch announced in July with VICI Properties Inc. an expansion of the Canyon Ranch brand, and the company said Rivers played a pivotal role in executing that partnership.
Canyon Ranch Chairman John Goff said in a statement that Rivers’ 25 years of experience, along with his “broad perspective and boundless energy” will be “invaluable to our growth and performance.”
Goff added, “With an eye on refining strategy and driving innovation, I couldn’t be more excited about Mark’s vision. Importantly, he also has the full confidence of VICI, our growth capital partner.”
The partnership encompasses the debut of the first Canyon Ranch Wellness Club in Fort Worth later this year, a second Wellness Club to open in Houston in 2024, and a new resort and residential community under development in the Austin market, with a planned 2025 opening.
‘Expertise in the pillars of well-being’
Rivers previously was Canyon Ranch’s head of resort development and now, as CEO, will retain responsibilities for development and new business.
A former executive/principal with Solage Hotels and Resorts in Napa Valley and Mirage Resorts in Las Vegas, Rivers is the original master developer of what is now the Driftwood Golf and Ranch Club in Austin. He is a founding partner of Sweetens Cove Golf Club and Sweetens Cove Spirits Co.
“For Canyon Ranch, this is our moment to expand, evolve, innovate and, to boldly contribute to a life of wellness for our guests,” Rivers said in a statement. “We have five decades of world-class expertise in the pillars of well-being, from fitness and sports performance to mental health, personal enrichment and spirituality, all poised for a future that is filled with new opportunities and experiences. I’m ready to get to work with our team to fulfill our promise and potential.”
Destinations from California to Massachusetts
Canyon Ranch said that it has been a global pioneer and innovator in wellness guidance, inspiring guests to pursue a lifetime of well-being since its founding in 1979.
Each visit is unique for every guest and each stay, with over 1,500 services drawing from ancient wisdom and modern technology, according to the company.
Guided by world-class experts who integrate services across a broad range of disciplines — including nutrition, sports & performance, spa, mental health, spirituality, and more — guests gain personal insight, skills, and motivation that leads to true transformation long after their experience, Canyon Ranch said.
Canyon Ranch offers destinations in Tucson, Arizona; Lenox, Massachusetts; Woodside, California; and Las Vegas, Nevada (Canyon Ranch Spa at The Venetian).