Addison-based Bottle Rocket collaborated with NPR to create a version of the NPR One app compatible with Apple TV.
Launched three years ago, the NPR One App allows users to listen to NPR’s programming anytime on their mobile devices.
Bottle Rocket, the award-winning mobile development, design, and strategy company helmed by Calvin Carter, has also built custom apps for companies such as Starwood Hotels, Coca-Cola, and Mary Kay.
According to NPR, its app is accessible through 97 percent of global handsets via iOS, Android, and Windows Phone, as well as 30 car brands through connected-car platforms such as CarPlay and Android Auto, and 1,000 audio receivers through Bluetooth, Airplay, and Chromecast.
“Screen-less experiences — that’s kind of our DNA.”
Along with the addition of Apple TV, NPR plans to integrate the app into Apple’s future voice-activated speaker launching in December, the Apple HomePod.
At Apple’s annual developer conference, the company’s senior vice president of worldwide marketing Phil Schiller announced that through the HomePod’s Siri-enabled technology, users can simply say, “Tune to NPR,” to tap into the app, according to NPR.
NPR One is already available on Alexa and Google Home.
NPR chief digital officer Tom Hjelm told Variety that platforms such as the HomePod are great avenues for public radio.
“Screen-less experiences — that’s kind of our DNA,” Hjelm said.