Betting Platform SB22 Brings in Ex-FanDuel Exec as Strategic Advisor

Keith Wall, formerly vice president of Sports Betting Commercial at FanDuel, brings over 15 years of industry expertise to the SB22 team, the startup said. Wall will work closely with SB22's executive team as the company rolls out its suite of products and services in the U.S. and international markets.

Dallas-based SB22, the first fully immersive betting and transactional platform that does not rely on any legacy technology, has brought on Keith Wall as a strategic advisor to support its continued expansion.

“As SB22 continues to roll out its sports betting platform and related offerings, Keith’s experience, key relationships, and strategic insight will be instrumental in helping us reach our goals. Also of critical importance, given our emphasis on culture and integrity, is the fact that Keith is a person of utmost character and sterling reputation. We are fortunate to have him,” CEO John Asher Thompson said in a statement.

Wall said he is thrilled join SB22’s executive team at such an exciting time for the company.

“Despite being a relative newcomer, SB22 has already established itself as one of the most innovative sports betting companies anywhere, with multiple industry-first solutions,” Wall said in a statement. “I’m really looking forward to being a part of such a seasoned group of talented people who are clearly taking SB22 to major player status in this dynamic industry.”

Wall, formerly vice president of Sports Betting Commercial at FanDuel, brings over 15 years of industry expertise to the SB22 team, the startup said.

Wall will work closely with SB22’s executive team as the company rolls out its suite of products and services in the U.S. and international markets.

SB22 said it offers a wide range of innovative and user-friendly sports betting solutions and related technology to operators including their GLI-33 certified omnichannel platform with advanced, AI-driven promotional capabilities and immersive betting solutions.

The company said it has created the only truly next-generation sports betting, iGaming, and free-to-play platform, uniquely built to GLI standards and designed for the U.S. market specifically.

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