Shopping Platform LTK Hires First Chief People Officer

LTK has influencer retail operations on five continents and recently expanded its presence into new markets. The company continues to aggressively expand its operations to accelerate the growth of its three-sided marketplace focused on creators, brands, and shoppers.

Dallas-based LTK, the creator-guided shopping platform, announced that Patricia Gonzales has been named its first chief people officer, a role in which she’ll oversee all people operations, uniting the teams and advancing the organization to further make LTK a  great place to work.

“We’ve invested in growing our teams at a remarkable pace to accelerate our mission and take our platform and experiences to the next level for creators, brands, and shoppers,” Baxter Box, co-founder and CEO of LTK, said in a statement. “Now is the time to further invest our world-class talent and ensure we are making LTK the best place to work. Patricia’s experience in creating engaging workplaces will be incredibly valuable in helping us harness the strength of our team to achieve our long-term goals.”

Joins LTK after HR roles at Acorns and Experian

Gonzales joins LTK from Acorns where, as the founding HR hire for the enterprise, she built a company culture focused on values, growth, and talent development. At Acorns, Gonzales aggressively grew the organization while continuing to adapt and evolve the employment brand for the future. Before Acorns, Gonzales held multiple roles at Experian including overseeing HR operations.

LTK has operations on five continents and recently expanded its presence into new markets. The company continues to aggressively expand its operations to accelerate the growth of its three-sided marketplace. It plans to increase its workforce by another 10% before the end of the year with roles primarily in engineering and product design, the company said.

LTK’s technology platform powers Creator Commerce to help make creators as economically successful as possible. World-class talent is choosing to bring their careers to LTK to be part of building the platforms for this fast-growing industry, the company said.

“LTK has built a world-class team at an incredible pace, and top talent is bringing their careers to LTK to be part of the company that’s disrupting multiple industries,” Gonzales said in a statement. “I’m excited to join this talented group and be part of reinforcing the culture Amber and Baxter created as the company continues to accelerate its growth.”

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