B2B Delivery Tech Startup TUYA Opens Farmers Branch Office

TUYA Technologies is launching its third market in DFW with 26 employees and more than 60 independent delivery professionals already using the platform locally.

TUYA Technologies, a Houston-based business-to-business (B2B) same-day delivery tech company, announced it’s entering the Dallas market. The Farmers Branch office will be led by general manager Barry Stephenson and currently has 26 employees.

The company is already used by more than 60 independent local delivery professionals in industries such as retailers, supply companies, wholesale distributors, and professional services, according to a statement. TUYA’s users are completing over 1,250 DFW deliveries weekly. Along with its Houston headquarters and new Dallas area office, TUYA also has a San Antonio location.

TUYA was co-founded by CEO John Oren with the mission of reinventing B2B, same-day delivery via “improved control, visibility, convenience, and cost savings through efficiencies,” according to the company’s mission statement. Its platform was developed in 2018 after several years of market research and fundraising, and was in beta through last December.

“Having spent decades in the industry, I’ve learned that same-day delivery is here to stay and is needed now more than ever,” Oren said in a statement. “Many of today’s same-day delivery models can be compared to taxis before technology. Before, you would have to call and request your service with no visibility or transparency between you, your delivery, and your driver.”

The TUYA platform creates a direct connection between businesses and delivery professionals by allowing businesses to enter orders with an option to choose a specific delivery professional or group of professionals from a laptop or mobile device. The platform provides users with upfront pricing, instant updates, and the ability to speak directly with drivers, track deliveries in real time, share tracking information with customers, and receive a “proof of delivery” signature and/or image, according to a statement.

For drivers, the platform helps reduce downtime by bundling deliveries and allowing them to drive on their own schedule, choose which deliveries they want to take on, and leverage TUYA’s optimized routes.

[Image: Courtesy TUYA Technologies]

The platform also provides its customers with analytics on cost, data on improvements to service levels, and tools that are meant to offer easy access to orders, order status, and proof of delivery history.

TUYA’s founders have invested $12.5 million of their own money in the company and have raised another $20 million, according to a statement. Part of its business strategy has involved acquiring local delivery companies including Dallas-based Meteor Logistics Xpress in 2018.

Oren’s delivery business background dates back to 1977 when he launched Eastway Delivery Service in Houston. He noted that the B2B same-day delivery business has undergone little change in the last 40 years. The TUYA platform was built to bring a better experience for companies using same-day delivery services and same-day delivery drivers by cutting out the middleman and directly connecting the two key points of the delivery—the originating business and the delivery driver.

TUYA says it’s set for continued growth and plans to eventually service all 25 major U.S. markets.

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