Autonomous commercial lawn mower developer Graze Inc. has appointed Ellen Bruno as chief of staff and Eddie Shaw as chief technology officer of the Santa Monica, California-based startup with ties to North Texas.
“We are privileged to have Ellen and Eddie join our team,” CEO Logan Fahey said in a statement. “I have worked with both of them in previous ventures and have tremendous respect for their abilities. We look forward to their contributions as we continue to build the foundation for Graze to grow as an innovative, world-class business.”
As chief of staff, Bruno will oversee Graze’s staff and day-to-day operations. She previously had a similar role with McKinney-based Robin Autopilot, a leader in robotic mowing technology. Bruno joined Fahey Group in 2017 where she helped launch and manage several of its ventures, including Robin Autopilot. She has more than 25 years of experience in multiple industries, including professional services, retail management, and administration.
In the CTO role, Shaw will oversee the company’s technology strategy, research and development, and day-to-day technology needs. Previously, Shaw was vice president of software engineering at Robin Autopilot. He also was a software engineer for Kalkomey Enterprises and a software developer for NCR Corp.
Shaw has more than 30 years of software engineering experience in a wide variety of business applications, including web applications, backend automation solutions, and full-featured client/server applications, Graze said.
Autonomous mowing test run at DFW Airport
Graze’s mowers can serve the needs of massive areas, such as golf courses, parks, medians, and other commercial properties, with solutions that increase profitability, reduce expenses, and enhance safety, Graze said.
In July, we told you about how McKinney-based Robin Autopilot and Graze began an initiative to test both companies’ eco-friendly solutions for DFW Airport, the second-busiest airport on earth.
Graze owner Fahey Group acquired Robin Autopilot in 2019.
Robin launched a multi-manufacturer initiative at the airport in June, focused on landscaping maintenance across the airport’s campus, including its corporate headquarters, Founders Plaza, and dams.
“Graze and Husqvarna mowers tested extremely well in both effectiveness and efficiency for the project,” Fahey said in July. “We’re excited about the success of this initiative, and we look forward to the possibility of expanding it and other key programs to serve enterprise-level customers in the rapidly growing autonomous mowing industry throughout Texas.”
The company said that its autonomous mowers can do everything a traditional mower can do, but faster and more efficiently. It said users simply set the mowing boundaries, and Graze’s technology does the rest.
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