Addison-based homebuilder Gehan Homes will consolidate three of its brands under one unified brand—Brightland Homes, effective March 21.
The company said the move integrates roughly 110 active communities from Gehan Homes, Gray Point Homes, and Wonderland Homes brands across Texas, Arizona, Colorado, and Tennessee.
“Looking at the evolution of our company since we transitioned the business in 2016, we have experienced significant growth and implemented changes,” John Winniford, president and CEO of Gehan Homes, said in a statement. “The business has expanded into new markets through acquisition, created new and diversified product offerings, and delivered over 17,000 homes. The consolidation of brands into a new single entity is the logical next step for our company.”
The company, founded in 1994, sold a 51% interest to Sumitomo Forestry America in 2014. Under Winniford’s leadership, the company expanded into four additional markets, acquired two homebuilding companies, and has grown to the 13th largest private homebuilder in the US.
Rebranding and expanding
The company said that the Gehan Homes name referred to the founding members of the organization, who sold their shares and exited the company in 2016. The Brightland Homes name will eliminate confusion in the marketplace and more accurately depict the company’s structure, mission, and forward-looking vision, the company said.
The renaming comes after the announcement last month of the company’s acquisition of Southern Impression Homes, which marked the homebuilder’s entry into the Florida market and build-to-rent space.
Southern Impression will continue to be marketed under its current brand name.
The company said that because it was known as Gehan Homes to trade partners, Realtors, and customers for 30 years, an important part of the renaming process centered around paying homage to its past. To that effort, the Brightland Homes logo design features an arc rising above the letters G and H.
It represents the rising sun, and the arc symbolizes the energy, innovation, and determination that drives the company’s growth and an overarching focus on its employees and customers, the company said.
Some residential construction services and real estate development projects will continue to be marketed under the Gehan Homes name.
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