Addison-based Nothing Bundt Cakes just opened a new bakery in Shawnee, Kansas. Bundt wait—there’s more.
It’s no ordinary opening, because the new bakery marks the 500th Nothing Bundt Cakes location in the U.S. and Canada. And the milestone won’t stand for long: The company says it plans to continue “its rapid expansion.”
Chris Tarrant
Noted for its handcrafted Bundt Cakes, Bundtlets, and Bundtinis, the company has grown from its 1997 home-kitchen origins to what it calls “the nation’s largest specialty cake company.” It has locations in 43 states and Canada, and debuted on the Inc. 5000 Fastest-Growing Private Companies list in 2022.
Nothing Bundt Cakes was recently named Yelp’s 2023 No. 2 Most Loved Brand.
“Our growth is built upon our commitment to baking the finest, most delicious Bundt Cakes and partnering with passionate bakery owners who have an unwavering commitment to our guests,” Nothing Bundt Cakes Chief Development Officer Chris Tarrant said in a statement. “The bakery owners in our growing network have become integral members of their communities, bringing joy and connecting with guests as they celebrate special occasions and everyday moments with us.”
Plans to open 110 bakeries by end of 2023
Nothing Bundt Cakes opened 51 bakeries in 2022 and has plans to open 110 by the end of 2023, the company said. Its 500th bakery is the sixth Nothing Bundt Cakes to be located in the Kansas City area.
The brand also offers miniature Bundtlets, Bundtlet Towers, 8- and 10-inch Bundt Cakes, and Tiered Bundt Cakes in nine flavors, in addition to rotating featured flavors and a gluten-free Chocolate Chip Cookie flavor, available at select bakeries.
Customers have the ability to order festive and unique decorations and toppers to their cakes for a variety of occasions, the company said, and bakeries also offer retail items, including party supplies, décor, and gifts.
Founded by two women in Las Vegas
Nothing Bundt Cakes was founded by Dena Tripp and Debbie Shwetz in their home kitchens in Las Vegas in 1997.
Levine Leichtman Capital Partners, a Los Angeles-based private equity firm, acquired the company in 2016 for an undisclosed amount. At the time, Nothing Bundt Cakes had 175 locations in the U.S. and Canada.
In 2021, the company was acquired by Roark Capital, an Atlanta‐based private equity firm with $25 billion in assets under management. Again, financial terms were not disclosed.
“Roark is a best-in-class partner that shares our values of transparency and excellence and has deep expertise with its incredible portfolio of brands,” Kyle Smith, CEO of Nothing Bundt Cakes, said in 2021. “We look forward to working with them to enhance support for our bakery owners and continue growing our system while maintaining the joy-giving experience our brand has offered guests for nearly 25 years.”
Smith was succeeded as CEO in June 2022 by former Del Taco President and CEO John D. Cappasola, who served in the post for eight months before being succeeded in January 2023 by interim CEO Sarah Spiegel, managing director at Roark Capital.
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