Don’t flip out—but a robot may soon make a pizza for you with such automated high-tech expertise, it might make your head spin as much as the pizza.
That kind of “wow” reaction is just what Dallas-based BRIX holdings is looking for with its new concept, Pizza Jukebox. One is under construction now at a Walmart at 16066 Texas 121 in Frisco, in a red-striped co-branded space with fellow BRIX brand Red Mango, which offers frozen yogurt, smoothies, power bowls, and juices.
Promising “froyo and a show,” BRIX says this is one pizza you’ll want to watch being made.
“We’re so excited to launch such an innovative concept,” BRIX Holdings CEO Sherif Mityas said in a statement. “You can’t just get this experience delivered, you must come to see and taste it to believe it. Our goal is to offer a unique and memorable atmosphere that caters to all palettes, and we’re confident that we will be a hit in Frisco and beyond.”
Partnered with California robotics company L2F
BRIX partnered with California robotics company L2F on the tech that puts “a new spin on pizza,” and has been testing it for the past few months, according to CultureMap Dallas.
The company says future plans to expand Pizza Jukebox could include putting the concept in “a number of Walmart stores.”
BRIX is currently looking for eight team members to work at the Frisco location.
BRIX CEO says personalization is the secret to successful restaurant brands
Sherif Mityas, CEO of BRIX Holdings. [Photo: BRIX Holdings]
BRIX CEO Sherif Mityas was previously chief experience officer at TGI Fridays before being appointed as CEO of BRIX Holdings’ and Amici Partners Group’s brands last November, leading brands including Friendly’s, Red Mango, Orange Leaf, Smoothie Factory, SouperSalad, and Humble Donuts.
Mityas spoke at the Fast Casual Executive Summit in Indiana late last year, and said personalization is the secret to successful restaurant brands.
We don’t know how personal the robot at Pizza Jukebox will get, but we do know BRIX’s goal for it—offering “a source of entertainment for the whole family.”
“In today’s age of advanced technology and AI, the Pizza Jukebox offers something unique. Rather than just answering questions or completing homework, it creates delicious, hot pizza made to perfection by a robot!” the company said in a statement.
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