Veteran homebuilding executive Will Grimes has been appointed vice president of sales and marketing for Dallas-based Landsea Homes Corp., a publicly traded residential homebuilder.
“Will’s experience in growing a new homebuilding division, along with his extensive local market experience and sales and customer service expertise, will ensure our team’s continued growth and success in the Dallas-Fort Worth market,” Melissa Kelly, president of Landsea’s expanding DFW division, said in a statement. “His ability to identify and address challenging situations, coupled with his passion for innovative and dynamic sales training make him invaluable to the Landsea Homes team.”
In January, Landsea Homes entered the Dallas-Fort Worth region and broadened its Texas footprint by acquiring Dallas-based homebuilder Antares Homes.
Landsea said that Grimes brings more than 20 years of success in competitive sales and marketing in the real estate industry, primarily in the Dallas-Fort Worth region. At Landsea, he will oversee sales and marketing initiatives for the company in one of the fastest-developing cities in the nation.
Before joining Landsea, Grimes served in various sales and marketing leadership positions at other reputable homebuilding companies such as Mattamy Homes, Lennar Homes, and Mercedes Homes.
“I’m thrilled to join the leading team at Landsea Homes and contribute to the company’s ongoing growth in the Dallas-Fort Worth region,” Grimes said in a statement. “I look forward to the incredible opportunities and experiences this new position will bring as well as helping Landsea Homes become a leading homebuilder in the state.”
Landsea Homes designs and builds “best-in-class” homes and sustainable master-planned communities in some of the nation’s most desirable markets.
It has developed homes and communities in New York, Boston, New Jersey, Arizona, Colorado, Florida, Texas, and throughout California in Silicon Valley, Los Angeles, and Orange County. Landsea Homes was named the Green Home Builder 2023 Builder of the Year, after being named the 2022 winner of the Builder of the Year award, presented by BUILDER magazine, in recognition of a historical year of transformation.
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R E A D N E X T
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The acquisition expands Landsea Homes's DFW presence, following the company's move to Dallas from Newport Beach, California last year. Landsea said the acquisition includes repayment of an anticipated $47.2 million of Antares Homes debt.
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Melissa Kelly has been named president of Dallas-based Landsea Homes Corp.'s new Dallas-Fort Worth division, which was created when Landsea acquired Antares Homes. "Melissa brings more than two decades of homebuilding experience with the Dallas-Fort Worth housing market and is well equipped to guide the introduction of Landsea Homes to this important region," Mike Forsum, president and chief operating officer, Landsea Homes, said in a statement. "Her strategic acumen, strong relationships, and deep knowledge of the market will serve us well, and we are very happy to have her lead this new division." Kelly comes to Landsea after serving more…
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