YouTuber Set to Streamline the Automotive Shops Through POS Cloud-Based Solution

Tire Base LLC was among 13 trailblazing ventures chosen for the 2023 Capital One Accelerator program, poised to reshape auto-related industries.

Tire Base LLC offers a specialized, cloud-based, point-of-sale software system that primarily caters to tire retailers, wholesalers, and online sellers. The software, conceived by Fernando Herrera, aims to simplify operations within the tire business. Functions like creating quotes and invoices, tracking inventory, managing customer vehicles and payment terms, overseeing multiple locations, and providing notifications for any end-of-day report variances have been made easy and efficient through the platform.

Having grown up in the tire industry, Herrera was no stranger to the challenges and intricacies of the business. He began his journey selling tires, then transitioned to the wholesale division and eventually operated a Mobile Tire Shop unit. That’s when Herrera started a YouTube channel where he shared his tire installation experiences. The channel quickly gained traction and currently boasts over 11,000 subscribers.

“I started making YouTube videos on how I was installing tires on the go. People started reaching out with questions I once had, and it felt good to help people with finding answers I had to learn on my own,” Herrera said.

The entrepreneur saw an opportunity for impact by simplifying and educating business owners about the tire industry. Tire Base’s POS system is a testament to that commitment.

When the Capital One Accelerator program announced its focus on the automotive industry, Herrera saw an opportunity to elevate his startup. As a respected financial institution, Capital One could provide him with invaluable insights to get his startup to the next level.

Herrera is eager to meet investors, mentors, and peers in the industry and learn from them throughout the program. If North Las Vegas-based Tire Base is chosen as the winner of the pitch competition, Herrera plans to invest the winnings into a convention booth, one of the startup’s target customer outreach methods.

Herrera says he “looks forward to continuing to serve the tire industry and its business owners.” With Tire Base, Herrera aims to help automotive shops simplify operations and provide educational content to help others succeed.


Meet 13 Startups Fueling Change and Innovation in the Automotive Ecosystem

These trailblazing ventures picked for the Capital One 2023 Accelerator program aim to reshape auto-related industries.
Photo: Daniel Scott Photography; DI Studio

Capital One is a Dallas Innovates Platinum partner. “YouTuber Set to Streamline the Automotive Shops Through POS Cloud-Based Solution” was written and edited by the DI content studio. 

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.

R E A D   N E X T

  • Topgolf, the golf entertainment company based in Dallas, has launched its largest-ever global brand campaign. Inviting everyone to "Come Play Around," the campaign includes this 60-second spot that shows everyone from a priest to long-bearded bikers to an Afro-topped karate kicker getting their swing on at a Topgolf venue. "We're making the game of golf more inclusive and open for all to enjoy," said Chief Brand Officer Geoff Cottrill, "and this campaign celebrates different people and personalities from all over the world coming together and enjoying a little golf… and a little of our 'not golf.'"  Led by New York-based agency…

  • Google Cloud has unveiled its AI-powered Multiomics Suite, which aims to accelerate the discovery and interpretation of genomic data, helping companies design precision treatments. As part of the rollout, Google Cloud noted that Dallas-based Colossal Biosciences has adopted the Multiomics Suite, and that Colossal spinout Form Bio has been selected to help other organizations adopt it. See what the new suite can do—and how it could help life get scienced.

  • Plano-based Toyota North America is expanding its partnership with Google Cloud to enhance AI-based speech services in Toyota and Lexus vehicles. Audio control is now just a voice command away, processed by in-vehicle voice AI. And a future Speech On-Device offering could offer a range of natural speech functions without even using the cloud—eliminating "dead zones" and tunnel dropouts.

  • Pop. Pop. Pop. Pop. Pop. That soundtrack of delightful noises is coming soon at Coupes, a new "French-inspired champagne bar with a touch of Texas." Opening at the end of December in The Shops of Highland Park at 4324 Oak Lawn Avenue, the bar's setting was conceived by Dallas-based Coevál Studio. Coupes aims to be a destination for celebrating life’s little moments over a glass of sparkling vintage and small plates of gougères, wild mushroom tartine, oysters, caviar, and more.

  • McLaren—the British maker of luxury, high-performance supercars—needed to accelerate the look of its new North American HQ in Coppell, just north of Dallas. So before they decamped from New York, they hired Dallas-based Merriman Anderson Architects to conceptualize and design their new campus. Here's a look inside the new 31,000-square-foot campus, which MAA project architect Derek Dizon says "reflects the luxury and innovative brand" of the high-tech supercar maker.