WorldSprings aims to transform the “outdoor wellness landscape” with mineral hot springs destinations like its first one at Grandscape in The Colony, north of Dallas. Now the company is dipping its toes into national expansion—and heating things up with key leadership additions.

Headquartered in The Colony, WorldSprings opened its Grandscape location last June, offering 46 outdoor soaking pools, eight saunas, a 12-room, “first-class” spa facility, barrel saunas, cold plunges, and The Springs Kitchen and Bar. All in a sprawling nine-acre site at 3240 Plano Parkway. 

WorldSprings at Grandscape in The Colony. [Photo: WorldSprings]

The company is led by co-founders Rob Kramer, founder of Off Road Capital Management, and Steve Beckley, longtime owner of Iron Mountain Hot Springs in Glenwood Springs, Colorado—a WorldSprings property that serves as inspiration for the company’s developments. 

And now—as it rolls out its new “Just Add Water” brand identity—WorldSprings is spreading the soak into the Mountain West, emphasizing “the simple, timeless power of mineral soak experiences.”

This summer, the company plans to open Zion Canyon Hot Springs, the portfolio’s third location, in La Verkin, Utah. That rural community is framed by mountains and colorful canyons, and the setting’s no accident: WorldSprings aims to grow nationally by building hot springs destinations in both bustling big cities and out-of-the-way retreats.

Two new leaders

WorldSprings CMO Jackie Stauffer (left) and Vimla Black-Gupta, board director and advisor at WorldSprings [Photos WorldSprings/LinkedIn]

To bolster its national expansion, WorldSprings has appointed two wellness industry veterans to its team: the company’s new chief marketing officer, Jackie Stauffer, and Board Director and Advisor Vimla Black-Gupta.  

Stauffer brings her experience as founder and CEO of The Sprout Collective, a startup concierge supporting founders and leaders on marketing, team-building, and “anything in between.” She also founded the skincare brand RECESS, for which she served as CEO, and served as fractional CMO of GORGIE, a “socially verified energy drink with benefits.” Prior to that, she was VP of marketing, merchandising, and e-commerce at Food52 and a senior marketing manager at Equinox.

“I’m honored to further WorldSprings’ mission to reconnect communities with a wellness ritual that’s been proven across cultures for centuries,” Stauffer said in a statement. “Our new brand identity celebrates the profound benefits of a simple practice, from reducing inflammation to improving sleep, and reflects our dedication to making the transformative power of water more accessible to wellness seekers across the country.”

Rendering of Zion Canyon Hot Springs in Utah [Image: WorldSprings]

Black-Gupta is the co-founder and CEO of Ourself, a skincare brand incorporating biotech advancements. She previously served as global CMO of Equinox fitness clubs. Before Equinox, she was SVP of global marketing for Bobbi Brown Cosmetics at The Estée Lauder Companies.

“The explosive growth potential in the hot springs market presents a once-in-a-generation opportunity, and WorldSprings is uniquely positioned to lead this category nationwide,” Black-Gupta said. “Having scaled multiple wellness brands throughout my career, I’m thrilled to help accelerate WorldSprings’ expansion strategy as we prepare to triple our footprint and bring transformative wellness experiences to markets across America.”

Hot springs are huge in Europe. Is it America’s turn?

WorldSprings at Grandscape in The Colony. [Photo: WorldSprings]

According to WorldSprings, the thermal waters and mineral hot springs market is well-established in Europe, where it’s projected by Grandview Research to grow at a CAGR of 14% from 2024 to 2030. “There remains a significant opportunity for the U.S., with WorldSprings poised to capitalize on it,” the company said.

The wellness tourism sector is projected by the Global Wellness Institute to reach over $1.4 trillion by 2027, driven by travelers “seeking restorative experiences that blend relaxation, health benefits, and unique cultural immersion,” WorldSprings noted.

Each WorldSprings destination features as many as 53 total bodies of water, with geothermal and specially formulated mineral waters inspired by renowned geothermal locations in eight different countries—including the Dead Sea, Iceland’s Blue Lagoon, and Japan’s Hokkaido region, along with freshwater pools and cold plunges. Water temperatures range from 85°F to 104°F, offering guests an array of therapeutic benefits tailored to their wellness needs. There are also fire pits, outdoor showers, barrel saunas, and full-service spa facilities.

As the company expands, Americans could have more and more opportunities to take the plunge—whether in a bustling city or off the beaten track.

More looks at WorldSprings properties

Iron Mountain Hot Springs in Colorado, a WorldSprings property. [Photo: WorldSprings]

The spa at WorldSprings at Grandscape in The Colony. [Photo: Chase Hall]

WorldSprings at Grandscape in The Colony. [Photo: Chase Hall]

Saunas at WorldSprings at Grandscape in The Colony. [Photo: Chase Hall]

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