Walgreens Adopts Dallas-Based Theatro’s SaaS Solutions for Nearly 10,000 Stores

Founded in 2012, Theatro is making strides in the world of retail communication wearables. And some of the country's biggest retailers are taking notice.

Dallas-based Theatro, a maker of wearable hardware and SaaS solutions, announced this week that it’s been chosen to provide “Software + Mobile Hardware as a Service” solutions to all Walgreens stores.

Called an all-inclusive, enterprise-wide solution, Theatro’s “Software + Mobile Hardware as a Service” includes a full suite of products that lets floor workers access more than 80 voice-enabled mobile apps, all through a wearable headset.

The AI headset runs on a software called Intelligent Assistant, which serves as an intermediary between the worker and the rest of the store.

Workers with access to Theatro’s solutions can use the AI-powered IoT headset to communicate with each other, contact a manager, perform a price check, and even confirm a product’s inventory, all without breaking eye contact with a customer.

Walgreens is expected to deploy Theatro’s solutions at 1,000 of its stores in 2019, and will eventually provide the technology for all 9,560 of its stores.

“Through our innovative voice Intelligent Assistant and broad suite of workflow and collaboration apps, Walgreens is empowered to improve store execution and labor productivity by leveraging the power of AI native to our platform,” Theatro CEO Chris Todd said in a statement.


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Theatro said that its platform helps retailers increase the speed of service and labor efficiency for floor workers. The platform also provides store managers with customer service metrics, which can help identify opportunities for growth and improvement, according to the tech pioneer.

“As we transform our stores into modern neighborhood health destinations, it’s critical that we enable our store teams to enhance the experience for customers and patients,” Walgreens’ president of operations Richard Ashworth said. “Technology solutions like Theatro allow us to communicate the changes we’re making directly and regularly with our team members, keeping them up-to-date and able to continue to offer great customer service.”

Last August, Theatro was named one of the ten hot AI-powered IoT startups by Network World, Dallas Innovates reported earlier this year. The publication stated that Theatro’s $9 million in funding, coupled with its leadership, made it a “startup to watch.” One month later, it was named by the International Data Corporation (IDC) as one of four IDC innovators and recognized for its voice-controlled platform.

In addition to Walgreens, Theatro’s solutions can also be found in recognizable retailers in Dallas and across the U.S.

“Our unique enterprise solution has helped retailers like The Container Store, Neiman Marcus Last Call, and Total Wine & More to better serve the needs of employees, managers and customers alike,” Todd told IDC, “and we look forward to helping more retailers realize the benefits of hands-free wearable connectivity.”

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