Taking a page from the startup world, or maybe reality TV, West Dallas development Trinity Groves is hosting a pitch contest to uncover its latest restaurant or retail concept.

Retailers and restaurateurs interested in becoming the next Trinity Groves business can apply online via a form where they provide basic information such as past experience and a description of their business concept, along with an option to share video, images or a resume. From there, the Trinity Groves partners will choose finalists from the submissions for the pitch contest in front of the partners.

“Dallas is brimming with innovators and we are excited to further tap into that market and expand upon what Trinity Groves offers.”

Bob Sambol

“Trinity Groves has turned into a dining destination throughout the last five years and we have always prided ourselves on providing variety and unique concepts to our diners. Fostering innovation and providing an outlet for entrepreneurs to showcase their creativity through food has always been at the heart of Trinity Groves,” Trinity Groves Operations Manager Bob Sambol said in a statement. “Dallas is brimming with innovators and we are excited to further tap into that market and expand upon what Trinity Groves offers.”

The West Dallas development is highly involved in its businesses.

The group partners with its chefs and restaurants and provides both support and investment. Part of that support comes in the form of Trinity Groves handling back-end functions for its restaurants such as payroll, accounts payable, insurance and vendor credit, allowing its restaurateurs to focus on the food and customer service element of the business.

The new restaurant or retail business found through the pitch contest process will join the 13 existing Trinity Groves restaurants and retail shops. Trinity Groves also is developing around 80 acres adjacent to the main development with mixed-use, high-rise, hotel, retail, and residential projects.