Plano-based Toyota Motor North America announced two executive changes to its marketing operations that take effect immediately.
Toyota said that Michael Tripp, current vice president of Vehicle Marketing and Communications, is being promoted to group vice president, Toyota division Marketing.
He replaces Lisa Materazzo who left the company in September.
Tripp will be responsible for all Toyota division advertising, merchandising, media, incentives, analytics and motorsports.
Tripp joined Toyota in 1995 and has held a variety of sales, operations, and marketing-related roles including vice president, Vehicle Marketing and Communications, and general manager Lexus Brand Communications & Experience for Lexus Europe.
He will report to David Christ, group vice president and general manager, Toyota Division, TMNA.
Joe Moses, general manager, Vehicle Marketing and Communications, has been promoted to vice president, Vehicle Marketing and Communications replacing Tripp, the company said.
He will be responsible for crafting Toyota’s marketing strategy and bringing it to life through creative asset development, brand and product training, and the Toyota Dealer Association (TDA).
Toyota directly employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 45 million cars and trucks at the company’s 13 manufacturing plants.
By 2025, Toyota said that its 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles and that the company has more electrified vehicles on the road than any other automaker, currently offering 26 electrified options.
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