Toyota Motor North America

New Friends New Life Names Its 2026 ProtectHER Honorees: Trey’s Law Advocate, Toyota-Baker Botts Clinic, Jensen Project Founder

by | Aug 27, 2026
The Dallas nonprofit’s annual Stand for Her Luncheon will recognize Trey’s Law advocate Elizabeth Carlock Phillips, a Baker Botts and Toyota Motor North America pro bono legal clinic and The Jensen Project founder Janet Jensen. The event is set for Sept. 24 at the Hyatt Regency Dallas.
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Patented: Scottish Rite’s Magnetically Released Suture Anchor and 108 More Inventions Across North Texas
by | Aug 19, 2026
Dallas-Fort Worth ranked No. 10 for patent activity out of 250 metros for the week of July 21 with a total of 109 patents granted.
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Patented: Nanoscope Therapeutics’ Optogenetic Vision Restoration and More North Texas Inventive Activity
Dallas-Fort Worth ranked No. 9 for patent activity out of 250 metros for the week of Nov. 4 with a total of 156 patents granted.
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Toyota and the National Organization on Disability Convene at the DRC 
The eye-opening conversation was a platform for complicated subjects that impact every business.
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New Toyota Racing Development U.S.A. Leader Named to Succeed Retiring President

by | Aug 9, 2024
David Wilson, group VP and president of Toyota Racing Development U.S.A, will retire on Dec. 16 after 35 years with the organization. General Manager Tyler Gibbs will succeed him as president of TRD, a subsidiary of Plano-based Toyota Motor North America.
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Plano-Based Toyota Invests in EV Charging Network IONNA to Access 30K Fast-Charging Ports by 2030
by | Jul 10, 2024
IONNA is a joint venture founded by eight of the world's largest automakers, including BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, and now Toyota as well. The company said that by 2030, it aims to offer 30 battery-electric EV models across its Toyota and Lexus brands.
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Patented: Stratis IoT’s Smart Lock System and More North Texas Inventive Activity
Dallas-Fort Worth ranked No. 8 for patents out of 250 metros for the week of June 11, 2024. 156 patents granted include: Digital Seat Media's systems and methods for delivering augmented reality content, Electronic Caregiver's remote physical therapy and assessment of patients, HighLevel's systems and methods for building funnel websites using artificial intelligence in a tiered software framework, Linear Labs' multi-tunnel electric machine, SmartDrive Systems' systems and methods for comparing driving performance for simulated driving, and Toyota Motor North America's autonomous seat sanitizing system for a vehicle.
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Patented: Netflix’s Streaming Media Techniques and More North Texas Inventive Activity
Dallas-Fort Worth ranked No. 9 for patents out of 250 metros for the week of June 4, 2024. 153 patents granted include: 7-Eleven's feedback and training for a machine learning algorithm configured to determine customer purchases during a shopping session at a physical store, Apple's enhanced RACH (random access channel) design for 5G CIoT (cellular internet of things), ATT Intellectual Property I's facilitation of voice over new radio for 5G or other next generation network, Avohdah's automated gesture identification using neural networks, Bank of America's dynamic unauthorized activity detection, and more.
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Toyota Motor North America Announces 2 Marketing Operations Promotions

by | Oct 27, 2023

Plano-based Toyota Motor North America announced two executive changes to its marketing operations that take effect immediately.

Toyota said that Michael Tripp, current vice president of Vehicle Marketing and Communications, is being promoted to group vice president, Toyota division Marketing.

He replaces Lisa Materazzo who left the company in September.

Tripp will be responsible for all Toyota division advertising, merchandising, media, incentives, analytics and motorsports....

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Toyota’s New Electric Vehicles to Be Powered by LG Energy Solution Batteries Made in the U.S.
by | Oct 5, 2023
As the auto industry charges toward an electric future, Toyota and LG Energy Solutions have joined forces to drive the future growth of battery electric vehicles in the United States.
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The Last Word: Toyota Research Institute’s Gill Pratt on Using Generative AI to Teach Robots ‘New, Dexterous Skills’
by | Sep 19, 2023
The advancement, leveraging what the institute calls "Diffusion Policy," is said to improve robot utility and be a step toward building "Large Behavior Models" for robots, similar to Large Language Models like ChatGPT which have revolutionized conversational AI.
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The Last Word: Toyota’s Chris Reynolds On Scaling Hydrogen-Powered Fuel Cell Tech
by | Sep 7, 2023
Plano-based Toyota Motor North America has been making innovative moves at its operations in the port of Long Beach, California. Partnering with Connecticut-based FuelCell Energy, the companies announced today the completion of what they call "the world's first Tri-gen production system."
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Toyota Motor Corp. Taps Plano‑Based TMNA Exec As Chief Project Leader of Its New Hydrogen Factory

by | May 31, 2023
Shinichi Yasui, a 35-year Toyota veteran, will take up the post at the Hydrogen Factory—a newly established company dedicated to accelerating customer-focused product development and production of fuel cells and hydrogen-related products.
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The Civic 50: North Texas Companies Recognized Among the Most Community-Minded in the U.S.
by | May 24, 2023
The annual list from global nonprofit Points of Light showcases how leading U.S. companies are moving social impact, civic engagement, and community to the core of their businesses. Several that are either headquartered in North Texas or have strong presences here are among the honorees. See who made the list.
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1 Week and 483K Miles Later, Toyota Study Shows Helping the Environment Is at Your Fingertip
by | May 18, 2023
Plano-based Toyota Connected North America employees and family members drove in Eco or EV mode for a week to see how much earth-saving difference it can make. Turns out, it made a lot—the equivalent of 748 trees sequestering carbon for 10 years, with a savings of 5,091 gallons of gasoline.
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Toyota, PACCAR to Commercialize Their Hydrogen Fuel Cell Truck Collaboration
by | May 3, 2023
The expanded agreement supports ongoing development and commercialized zero-emission versions of the Kenworth T680 and Peterbilt 579 models, featuring Plano-based Toyota North America’s hydrogen fuel cell powertrain kit. Initial customer deliveries are planned for 2024. Toyota's Christopher Yang calls the technology "a viable carbon-neutral option."
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