Having trouble making it to the gym or setting an exercise routine? Touch Titans’ new app prompts you to workout — well, at least up your heart rate. 

The Dallas-based company released UpBeat Heart Alarm last week along with a tongue-in-cheek video about how it works.

“I’m your drill sergeant on your wrist and I won’t go away until your heart rate goes up,” says a man portraying the app in the promotional video. 

Touch Titans CEO Kirk Ballou told Dallas Innovates in August that UpBeat Heart Alarm is geared toward programmers and other people who sit behind a desk all day. 

The free app allows users to set an alarm for when they hope to reach a target heart rate. Heart rates are either measured via Apple Watch or by hovering a finger tip over an iPhone camera optical lens.

If the user doesn’t reach the target heart rate by the specified time, prepare to be annoyed by incessant buzzing. 

“The only other way around that is they can snooze, but it’s going to cost them,” Ballou said. 

Users can expect to pay a nominal fee for pushing the “feeling lazy,” button plus maybe feeling a bit of guilt. 

“Yeah, if you’re more committed to being lazy, than saving your life when this alarm goes off then you can just pay me to go to sleep,” says the actor in the video.

Learn more about the app here. 

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