Topgolf Launches Experience Inspired by Marvel Studios’ ‘Captain America: Brave New World’

Topgolf said the limited-time experience is available at all Topgolf U.S. venues Feb. 1 through April 13. It's accompanied by a national in-venue sweepstakes and limited-time menu items.

Dallas-based sports entertainment company Topgolf is launching an all-new Block Party experience inspired by Marvel Studios’ “Captain America: Brave New World,” which hits theaters Feb. 14.

Topgolf said the limited-time experience is available at all Topgolf U.S. venues Feb. 1 through April 13. It’s accompanied by a national in-venue sweepstakes and limited-time menu items.

“This collaboration combines the excitement and heroism of the Marvel Cinematic Universe with the fun, social and innovative gameplay that Topgolf is known for,” VP of Global Partnerships & Games Rodney Ferrell said in a statement. “Together, we’ve created an unforgettable experience where fans of all ages can channel their inner hero while enjoying their time at Topgolf, and we’re so excited to see it come to life.”

Topgolf is launching an all-new Block Party experience inspired by Marvel Studios’ “Captain America: Brave New World.” [Image: Topgolf]

Topgolf said the “high-flying excitement” is taking over Topgolf’s Block Party experience, creating “an action-packed thrill.” Players will be transported to the nation’s capital, where they’ll team up with Captain America to send their score soaring higher.

“We’re thrilled that this collaboration brings together the high-flying action of ‘Captain America: Brave New World’ with the fun, social energy of Topgolf, creating a unique opportunity for players to celebrate their Marvel fandom in an exciting and interactive way,” Holly Frank, Walt Disney Studios VP, Partnership Management and Operations at Marvel, said in a statement.

To celebrate the launch, Topgolf is giving away thousands of daily prizes, plus one grand prize, to players at Topgolf U.S. venues (except in New York and Webster, Texas) every day from Feb. 14-21, the company said.

How it works

Random ball dispensers at Topgolf venues will be stocked with special red golf balls from Feb. 14-21. If a Player receives a red golf ball during gameplay, they’ll receive a scratch-off ticket revealing one of five prizes: a $25 Topgolf gameplay coupon and film-themed merch (backpack, tumbler, baseball hat, or special-edition beverage).

Players who receive a scratch-off ticket may then enter for a chance to win a grand prize valued at $15,000 that includes a Marvel Studios’ “Captain America: Brave New World”-themed trip for two to Washington D.C., $6,000 cash, a Topgolf National Harbor Experience and a Topgolf Platinum Elite Membership.

Players must be 18 years or older to win, Topgolf said.

The company said it also created three limited-time menu items for players, available Feb. 10 through March 31. The items include a “superhero-sized” smash burger, The Brave New Burger, topped with American and pepperjack cheese, caramelized onions, bacon and habanero ranch and dunked in Topgolf’s signature white queso and crushed tortilla chips. To wash it down, Topgolf will offer Raging Red Punch, packed with sweet flavors like red passion fruit, fresh lime and club soda, or the Captain’s Orders, a red-white-and-blue “dream come true” bursting with blue raspberry, fresh lime and Starry.

Players can claim 30 minutes of free gameplay that they can use to try out the new experience at Topgolf.


Don’t miss what’s next. Subscribe to Dallas Innovates.

Track Dallas-Fort Worth’s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.

One quick signup, and you’re done.

 

R E A D   N E X T

  • As executive director, Jenny Lewis is the top management leader of the Frisco-based foundation, whose mission is to positively impact the lives of youth, military veterans, and diverse populations by enabling access to PGA of America Golf Professionals, PGA Sections, and the game of golf.

  • The best-selling video game of all time has inspired a "real-life, in-person" adventure called Minecraft Experience: Villager Rescue—and it's getting its global debut at a site in Plano on September 20. Attendees will go on an epic rescue mission "at the crossroads of game design, experiential storytelling, and high-tech multimedia," organizers say.

  • Four years after Callaway acquired Dallas-based Topgolf for $2.6 billion in a merger that formed Topgolf Callaway Brands, the joint twosome is coming to an end. The company plans to spin off Topgolf in 2025—with Callaway retaining its revolutionary Toptracer technology.

  • Erin Chamberlin comes to Topgolf from PENN Entertainment, the largest provider of gaming entertainment in North America, where she was an SVP of regional operations since 2019.

  • The appointment of Maryam Morse comes as Topgolf continues to innovate in the golf entertainment sector and expand its global footprint. Morse, who joins the company from Andrews Distributing, will oversee the Playmaker experience and support the company’s mental well-being platform.

Protecting your privacy. We have strengthened our Privacy Policy to better protect you. This Policy includes our use of cookies to give you the best online experience and provide functionality essential to our services. By clicking ‘I Accept’ or by continuing to use our website, you are consenting to our Privacy Policy.