Thought Leaders: Cushman & Wakefield

CUSHMAN & WAKEFIELD IS A SPONSOR OF DALLAS INNOVATES 2018, AN ANNUAL SPECIAL EDITION

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Cushman & Wakefield is a leading global real estate services firm that helps clients transform the way people work, shop, and live. Learn more in the Q+A below.

In its simplest form, what is innovation to you?

Innovation is a key part of the human element. It’s within us that we want to perfect things, but there is a process to it. Innovation is what took man from Kitty Hawk to the moon in 60 years. It’s one of the best things about mankind in that each innovation stands on those that came before it.

How does your company differentiate itself from others?

We have a shared goal at Cushman & Wakefield: Everything we do, irrespective of role, is to accomplish the objective of delivering excellence to our customers. We embrace change and practice what we preach. If you look at our new office in Uptown, you’ll see it isn’t your father’s Cushman & Wakefield.

How does the region’s access to resources impact your ability to compete?

Dallas is one of the most competitive markets in the country. It is not enough to have talent or capital. You have to be creative, fast, and smart. Clients need more services, more resources than ever before. Dallas’ depth of real estate talent ultimately pushes competition and gives the clients unmatched options. Cushman & Wakefield has the tools and human resources to provide exceptional service—deeply and broadly. The landscape is changing; the spoils will go to those who can serve at the highest level, with consistency and speed.

What type of opportunities exist for innovative thinkers to join your firm?

We don’t watch the competition. We strive to think differently and challenge convention. We’re constantly seeking new ways to serve our clients better, faster, and in ways that work for their cultures. Our door is always open to talented commercial real estate professionals who share this philosophy.

What has you most excited about the future?

Youth coming out of school are so smart and so facile with technology. They are also redefining how real estate is used. This is an industry that is constantly changing, and it must because our clients are changing. Our culture is not built on imposing our way on our clients, it is about creating solutions that are right for their way. And that creates opportunity.

Learn more here.

A version of this story first appeared in Dallas Innovates 2018, an annual magazine that showcases Dallas-Fort Worth as a hub of innovation. Read more about the region’s game changers, disruptors, creatives, and our new frontiers in the digital edition.